Location: Reading, Berkshire (Hybrid Working with UK Travel)
Job Type: Full-Time | Permanent
Salary: £70,000 per annum + Bonus (Up to 20%) + Company Car/Car Allowance + Benefits
About Wills Security Services Ltd
Wills Security Services Ltd is a trusted provider of professional security solutions across the UK. We specialise in delivering high-quality security services, including Manned Guarding, Mobile Patrols, Key Holding & Alarm Response, Security Reception, Event Security, Retail Security, and Construction Site Security.
As part of our ambitious growth strategy, we are seeking an experienced and commercially driven Sales Director to join our Senior Leadership Team. This is an exciting opportunity for an accomplished sales professional to play a pivotal role in driving business growth, expanding our client portfolio, and strengthening our position within the UK security industry.
The Role
Reporting directly to the Managing Director, the Sales Director will lead the company's sales and business development strategy, identifying new opportunities, securing high-value contracts, and building long-term relationships with clients across multiple sectors.
The successful candidate will have a strong background in the UK security industry and a proven track record of delivering sustained revenue growth.
Key Responsibilities
- Develop and execute the company's sales and business growth strategy.
- Drive revenue growth, improve gross margins, and increase overall profitability.
- Identify and secure new business opportunities across the UK.
- Expand the company's presence in existing and emerging markets.
- Build and maintain strong relationships with key clients, partners, and stakeholders.
- Lead, mentor, and develop a high-performing sales team.
- Collaborate with operational and technical teams to ensure customer requirements are fully understood and successfully delivered.
- Prepare and present proposals, tenders, and commercial presentations.
- Monitor market trends, competitor activity, and future growth sectors.
- Represent the company at client meetings, networking events, and industry exhibitions.
- Contribute to the wider business strategy as a member of the Senior Leadership Team.
Candidate Profile
We are looking for an ambitious and results-focused sales leader with:
- 8–10 years' experience in senior sales or business development roles.
- Proven experience within the UK security industry.
- A successful track record of winning high-value security contracts.
- Strong knowledge of ACS standards, SIA licensing, Facilities Management, Corporate Security, and the wider security sector.
- Exceptional leadership, communication, presentation, and negotiation skills.
- Excellent commercial awareness with the ability to identify growth opportunities.
- Experience developing and implementing strategic sales plans.
- A full UK driving licence.
- The right to work in the UK.
Performance Expectations
The successful candidate will be expected to:
- Secure new business contracts with an annual value exceeding £500,000.
- Increase overall company revenue by at least 30% within the first 12 months.
- Expand Wills Security Services into new sectors and geographical markets.
- Build a strong and sustainable sales pipeline.
- Strengthen strategic partnerships and long-term client relationships.
Salary & Benefits
- Salary: £70,000 per annum.
- Performance bonus of up to 20%.
- Company car or car allowance.
- Pension scheme.
- Generous annual leave entitlement.
- Company laptop and mobile phone.
- Hybrid working arrangement.
- Career progression within a growing and ambitious business.
- Opportunity to shape the future direction of the company as part of the Senior Leadership Team.
Pay: £70,000.00 per year
Benefits:
- Company car
- Company pension
- On-site parking
- Sick pay
Work Location: Hybrid remote in Reading RG2 0BS
