Job Summary
We are seeking a dynamic and results-driven Email Marketing Specialist to lead our email campaigns and drive engagement with our target audiences. In this role, you will develop innovative email strategies, craft compelling content, and analyze campaign performance to maximize ROI. Your expertise in marketing tools, project management, and communication will be essential in delivering impactful messages that resonate with our B2B clients and prospects. Join us to shape the future of our digital outreach and elevate our brand presence through powerful email marketing initiatives.
Duties
- Plan, execute, and optimize email marketing campaigns aligned with overall marketing strategies and business objectives
- Create engaging, persuasive email content using strong copywriting skills tailored to B2B audiences
- Manage email lists, segmentation, and personalization to increase open rates and conversions
- Collaborate with cross-functional teams to coordinate campaign schedules and ensure consistency across channels
- Analyze campaign performance using Google Analytics, Microsoft Excel, and other tools; generate reports to inform future strategies
- Implement A/B testing to refine subject lines, content, design elements, and call-to-actions for maximum effectiveness
- Oversee the integration of email marketing platforms with CRM systems and other marketing tools such as WordPress and Google Ads
Requirements
- Proven experience in email marketing, B2B marketing, or digital marketing roles with a focus on campaign management
- Strong understanding of SEO principles and how they complement email outreach efforts
- Excellent communication skills in English with the ability to craft clear, compelling messages
- Proficiency in marketing tools including Adobe Photoshop for visual content creation; WordPress for website integration; Google Ads for ad alignment; Google Analytics for data analysis; Microsoft Office Suite (Excel, PowerPoint) for reporting and presentations
- Demonstrated project management skills with the ability to prioritize tasks effectively and meet deadlines
- Knowledge of social media management platforms to coordinate multi-channel campaigns
- Familiarity with IT systems related to digital marketing platforms and data security best practices
- Strong organizational skills coupled with time management abilities to handle multiple campaigns simultaneously
- Leadership qualities to manage team collaborations and coordinate efforts across departments
Join us as an Email Marketing Specialist where your creativity meets strategic thinking! Bring your expertise in digital communication, analysis skills, and project management to craft impactful campaigns that propel our brand forward. We value energetic professionals eager to make a measurable difference through innovative email outreach.
Pay: From £13.50 per hour
Benefits:
Work Location: Remote
