Supreme CBD is looking for a Senior TikTok & Affiliate Manager to lead and grow our creator, influencer, and affiliate strategy, with a strong focus on TikTok, TikTok Shop, and social commerce.
This role will be responsible for building a high-performing creator network that increases brand awareness, produces engaging content, and delivers measurable revenue growth across our CBD oil, edible, topical, and wellness collections, as well as key promotional campaigns.
Working closely with the Marketing, Creative, Product, and Retail teams, the successful candidate will take ownership of creator recruitment, affiliate performance, product seeding, agency relationships, and campaign participation across TikTok and other relevant social platforms.
Responsibilities
The individual will step into an established affiliate programme, responsible for overseeing the current operation, with the main responsibility of establishing a best-in-class TikTok Shop programme.
Creator and Affiliate Strategy
- Lead Supreme CBD’s creator, influencer, and affiliate strategy.
- Recruit, activate, and retain creators who align with the brand and can drive both revenue and awareness.
- Build long-term creator, ambassador, and affiliate relationships.
- Identify emerging and established creators with strong commercial potential.
TikTok Shop and Social Commerce
- Manage creator participation across TikTok Shop affiliate tools and campaigns.
- Work with internal teams to identify hero products, bundle opportunities, and conversion drivers.
- Track and optimise creator performance using revenue, conversion, engagement, and content output.
Outreach, Seeding, and Relationships
- Manage creator outreach and product-seeding campaigns.
- Coordinate creator selection, gifting, campaign briefs, follow-up, and content tracking.
- Build strong nurturing relationships with creators, agents, managers, and affiliate partners.
Campaigns and Trading Moments
- Lead creator activity across product launches and key trading moments, including seasonal wellness campaigns, Black Friday, and New Year resolutions.
- Align creator activity with brand strategy, stock availability, and e-commerce priorities.
Performance and Reporting
- Produce regular reporting on creator revenue, conversion, engagement, content output, and return on investment.
- Identify high-performing creators, products, and content formats.
- Use performance insights to improve recruitment, seeding, and campaign activity.
- Manage creator and affiliate budgets effectively.
Qualifications
- At least 2–3 years’ experience in creator marketing, influencer marketing, affiliate marketing, or social commerce.
- Practical experience using TikTok Shop, creator affiliate platforms, or similar social-commerce tools.
- Strong understanding of TikTok, Instagram, and emerging social-media trends.
- Hands-on experience recruiting, briefing, and managing creators from outreach through to content delivery.
- Strong understanding of affiliate links, commission structures, conversion, and creator monetisation.
- Comfortable producing performance reports and using data to improve results.
- Experience working with creators, agents, agencies, and affiliate networks.
- Strong commercial awareness, communication, and relationship-management skills.
- Highly organised, with the ability to manage multiple campaigns, deadlines, and creator relationships.
Success Measures
- Growth and quality of the Supreme CBD creator and affiliate network.
- Growth and performance of TikTok Shop.
- Revenue generated through creator and affiliate activity.
- Creator recruitment, activation, and retention.
- Volume and quality of creator-generated content.
- Campaign conversion and return on investment.
- Performance across product launches and key promotional periods.
- Contribution of social commerce to overall business growth.
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Company pension
- Employee stock purchase plan
- On-site parking
Work Location: In person
