About JWE Media
JWE Media is an independent media planning and buying agency delivering campaigns across the UK and EMEA. We help clients reach their audiences through effective media planning, competitive buying and measurable campaigns across traditional and digital channels.
The role
We are looking for an ambitious and commercially driven Digital Media Sales Manager to grow JWE Media’s digital offering across our existing client base while also developing new business.
You will sell a broad range of digital media solutions, including programmatic display, online video, connected and addressable TV, digital audio, digital out-of-home, paid social, social media content and other activity delivered through digital platforms and DSPs.
This is a consultative sales role. You will be expected to understand each client’s commercial objectives, identify the right audiences and recommend digital solutions that answer a genuine business or marketing need.
You will manage the complete sales process, from identifying opportunities and making initial contact through to developing proposals, presenting recommendations, negotiating and closing the business.
Key responsibilities
- Generate revenue from JWE Media’s existing clients and new business prospects.
- Introduce JWE Media’s digital capabilities to clients currently buying traditional or limited digital media.
- Identify cross-selling and account-growth opportunities within the agency’s existing client base.
- Build and maintain a healthy pipeline of qualified digital media opportunities.
- Prospect independently through telephone outreach, email, networking, referrals and market research.
- Arrange and lead client discovery meetings to understand marketing objectives, audiences, budgets, challenges and measurement requirements.
- Sell solutions across programmatic display, video, digital audio, connected TV, addressable TV, digital out-of-home, paid social and content.
- Explain the role of DSPs, audience targeting, data, inventory, brand safety and campaign measurement in clear commercial language.
- Work with JWE Media’s planning, buying, creative and analytics teams to develop effective client proposals.
- Produce persuasive presentations, media recommendations and commercial proposals.
- Present pitches and recommendations to marketing teams, business owners and senior decision-makers.
- Manage negotiations and close business while protecting agency margin and commercial value.
- Take ownership of individual revenue targets and agreed new-business objectives.
- Maintain accurate and up-to-date records of calls, meetings, opportunities, proposals and forecasts within the company CRM.
- Provide reliable weekly and monthly pipeline forecasts.
- Ensure sold campaigns are handed over clearly to the planning, buying and campaign-management teams.
- Maintain contact with clients throughout delivery and participate in post-campaign reviews.
- Use campaign results and PCA findings to demonstrate value and secure repeat business.
- Develop strong relationships with DSPs, publishers, media owners, technology providers and other digital partners.
- Stay informed about developments in digital media, privacy, targeting, measurement and platform capabilities.
- Represent JWE Media professionally at meetings, pitches, networking events and relevant industry functions.
Essential experience and skills
- A proven track record in digital media, advertising, agency, ad-tech or platform sales.
- Strong knowledge of programmatic media and the wider digital advertising landscape.
- Experience selling one or more of the following: programmatic display, online video, connected TV, digital audio, digital out-of-home, paid social or digital content.
- Experience winning new business and growing existing client accounts.
- The ability to prospect, qualify and progress opportunities independently.
- A confident and consultative telephone and face-to-face sales approach.
- Strong presentation, proposal-writing and negotiation skills.
- The ability to understand client objectives and translate them into relevant media solutions.
- Commercial awareness, including confidence discussing budgets, pricing and margins.
- An understanding of campaign KPIs, reporting, attribution and post-campaign analysis.
- Experience using a CRM to manage activity, pipelines and forecasting.
- Strong organisation and follow-up skills.
- The resilience and personal drive required to work towards revenue targets.
Desirable experience
- Existing relationships with UK advertisers, agencies, media owners or digital platforms.
- Experience working with DSPs or programmatic trading teams.
- Experience selling integrated campaigns that combine digital and traditional media.
- Knowledge of social media content production and amplification.
- Experience selling into both established businesses and new prospects.
- Agency-side experience would be advantageous.
About you
You will be a proactive salesperson who is comfortable creating opportunities rather than waiting for leads. You should be credible in front of clients, commercially aware and able to explain digital media without relying on unnecessary technical language.
You will understand that effective digital sales begin with the client’s objectives, not with a predetermined product.
How success will be measured
Success will be measured against digital revenue, new-business wins, growth within existing client accounts, pipeline quality, conversion rates, profitability and the level of repeat business generated.
JWE Media is an equal opportunities employer. We welcome applications from candidates with different backgrounds, experiences and perspectives.
Location: Canary Wharf (Office-based)
Job Type: Full-time - Monday to Friday
Salary: £30,000 + Commission
Pay: From £30,000.00 per year
Benefits:
- Company events
- Company pension
Experience:
- Digital Media Sales: 2 years (required)
Work Location: In person
