As the Digital Lead, you will be responsible for shaping and driving the digital agenda for one of
Sky’s priority business units - TV, Connectivity, or Content. You will lead the digital strategy,
champion innovation, and act as a key senior partner for stakeholders, ensuring digital, data,
and AI thinking are embedded into the vertical.
You will orchestrate and guide how digital media is planned and executed. You will empower
Digital Directors (Trade campaigns) and the Vertical Planning team (Brand campaigns) to deliver
the plans, while you focus on connecting strategy, tools, and transformation. You will work
closely with the Vertical Strategist to turn audience strategies into actionable data strategies,
partner with the Digital, Data & Tech Lead and Next Lab to drive strategic projects, and lead
responses to digital strategy briefs whilst working closely with channel specialists to deliver
market-leading media plans, ensuring that the strategic vision is executed tactically within each
channel.
By aligning efforts with Sky's business objectives and fostering strong stakeholder relationships,
you'll deliver innovative, data-driven solutions that ensure measurable success.
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Act as the senior point of contact for digital strategy within your vertical, building strong
relationships with senior client stakeholders.
- Lead digital strategy briefs and projects, ensuring alignment with client business
priorities.
- Drive adoption of AI, data-led approaches, and new digital tools across your vertical,
championing innovation and embedding transformation into everyday practice.
- Collaborate with the Digital, Data & Tech Lead and Next Lab to deliver innovation
programmes, pilots, and strategic test-and-learn initiatives.
- Partner with the Vertical Strategist to translate audience strategy into actionable data
strategies, ensuring activation is rooted in insight and precision.
- Collaborate with channel specialists to develop innovative and forward-thinking paid
media strategies aligned with the clients' objectives and KPIs.
- Orchestrate delivery of digital media plans, ensuring Digital Directors (Trade) and
Vertical Planners (Brand) have clear strategic guardrails.
- Identify testing and innovation opportunities in the paid space and turn them into
actionable initiatives.
- Coach channel team to drive innovation, testing and performance improvement.
- Lead cross channel strategies in response to briefs and QBRs as required across all
lines of business.
- Advise internal and external stakeholders on industry trends and developments that
impact client businesses.
- Guide and inspire Digital Directors and their teams, ensuring digital excellence, best
practice, and innovation are embedded at every stage
The successful candidate will be a digital strategist with significant experience in shaping
transformation within large, complex organisations.
You will combine deep knowledge of digital channels with the ability to embed new tools,
technologies, and practices across multiple stakeholders and teams.
Experience across one or more paid media channels would be advantageous, but this is not a
primarily hands-on role.
You must be a strong communicator, skilled at building relationships across senior client and
internal stakeholders, and comfortable leading projects that sit at the intersection of media,
data, and technology.
You will have:
- Experience in a digital-focused planning or strategy role, with proven ability to drive
innovation and transformation.
- Experience in a digital focused planning role, with proven experience in project
management and strong digital performance knowledge across Paid Search,
Programmatic & Paid Social.
- Strong leadership and communication skills; confident managing senior stakeholder
relationships.
- Proven experience translating business challenges into clear digital and data strategies.
- Ability to orchestrate multiple teams and stakeholders, ensuring strategic consistency
across outputs.
- A critical thinker with a proactive, solutions-oriented mindset, able to navigate
complexity and drive change.
- Be strategic and commercially minded in planning goals for your teams, as well as being
able to shape and develop paid media strategy with client’s business goals in mind.
