Working collaboratively with the Social Media & Communities Manager and Social Media & Communities Lead, you will create and deliver a content plan aligned with the broader social media and communities’ strategy, ensuring it supports and meets overall business goals and objectives. This includes planning and producing content for both paid and organic campaigns, as well as day-to-day activity, to effectively engage a diverse range of audiences across multiple platforms such as Instagram, TikTok, Twitter, LinkedIn, and Facebook.
You will stay up to date with the latest social media platform updates, alongside emerging social listening tools and AI technologies, to continuously refine and improve performance. In addition, you will work closely with colleagues across the organisation to create, manage, and optimise paid campaigns that promote products, events, and member-led opportunities, ensuring they reach and resonate with the right audiences.
The role also involves creating engaging and impactful visual assets, including graphics and videos, in line with brand guidelines. These assets will be developed both natively within social platforms and through the use of design and editing tools such as Adobe Creative Suite, maintaining a high standard of creativity and consistency across all outputs.
