About the Role
Sinfloro Fragrance and Retail Solutions Ltd provides fragrance retail, beauty-product distribution, e-commerce support, customer analytics and promotional campaign services.
We are looking for an analytical, commercially aware and detail-focused Customer Insights Analyst to help the business better understand customer behaviour, product preferences and campaign performance.
The successful candidate will analyse customer, sales and digital-channel data to identify trends and provide practical recommendations. You will work closely with marketing, e-commerce, sales and product teams to improve customer engagement, retention, product selection and promotional activity.
This mid-level position is suitable for candidates with experience in customer analytics, marketing analysis, retail data, e-commerce reporting, consumer research or business intelligence.
Key Responsibilities
Customer Behaviour Analysis: Review purchasing patterns, product preferences, order frequency and customer engagement.
Customer Segmentation: Group customers using relevant characteristics, behaviours and purchasing activity.
Sales Analysis: Analyse fragrance and beauty-product performance across customer groups, channels and periods.
Campaign Evaluation: Measure the results of email, social-media, paid-media and promotional campaigns.
Retention Analysis: Identify patterns relating to repeat purchases, customer loyalty and inactivity.
Digital Analytics: Review website traffic, product-page activity, conversion rates and purchasing journeys.
Product Insights: Identify customer demand, emerging preferences and underperforming product categories.
Reporting: Prepare regular dashboards, reports and summaries for marketing and commercial teams.
Data Validation: Check customer and campaign datasets for missing, duplicated or inconsistent information.
Market Research Support: Assist with surveys, competitor reviews and customer-feedback analysis.
Testing Support: Help evaluate promotional offers, campaign messages, website changes and customer experiences.
Forecasting Support: Use historical data and current trends to support demand and campaign planning.
Stakeholder Collaboration: Present findings clearly to marketing, sales, product and management teams.
Recommendation Development: Translate analytical findings into practical actions that can improve performance.
Process Improvement: Recommend improvements to customer-data collection, reporting and analytical workflows.
What We Are Looking For
- At least 2 years of experience in customer insights, marketing analytics, retail analysis, e-commerce reporting or a related role.
- Strong numerical and analytical skills.
- Advanced confidence using Microsoft Excel or comparable spreadsheet software.
- Experience preparing dashboards, reports and performance summaries.
- Ability to identify trends and explain their commercial significance.
- Good understanding of customer journeys, conversion and retention.
- Strong attention to detail and accurate data-management abilities.
- Good written and spoken English.
- Ability to present analytical findings to non-technical stakeholders.
- Strong organisation and deadline-management skills.
- Ability to manage several reporting tasks and changing priorities.
- Commercially aware and collaborative approach to work.
Preferred Qualifications
- Qualification in Marketing, Business, Economics, Statistics, Data Analytics or a related subject.
- Experience in fragrance, beauty, fashion, retail, consumer goods or e-commerce.
- Familiarity with Google Analytics, Adobe Analytics or comparable digital-analytics tools.
- Experience using Power BI, Tableau or another reporting and visualisation platform.
- Basic knowledge of SQL or customer-database queries.
- Familiarity with customer-relationship management and email-marketing platforms.
- Experience with customer segmentation, campaign measurement or A B testing.
- Understanding of data-protection and responsible customer-data handling.
Pay: £33,000.00-£40,000.00 per year
Benefits:
- Additional leave
- Flexitime
- Paid volunteer time
- Sick pay
Work Location: In person
