At GM Coachwork, our vision is to continue enhancing people’s lives by being at the forefront of innovation, offering affordable solutions, and by delivering outstanding levels of customer care.
GM Coachwork is one of the UK’s largest vehicle conversion specialists, striving to design, manufacture and deliver accessible transport solutions. We are a privately funded large business employing more than 250 people. We are currently experiencing an exciting period of growth, and this is a fantastic opportunity to join a successful, established business in South Devon.
With ambitious plans for the future we are seeking an experienced Marketing Executive to support our marketing team in reaching the company’s goals. You will be able to contribute immediately and become an integral part of a small team.
Role Overview
We are looking for a creative, organised and proactive Marketing Executive to support the delivery of our marketing activity across digital & print, social media and events.
The successful candidate will play an important role in building brand awareness, creating engaging content and helping to deliver marketing campaigns that support business objectives. This is a varied role suited to someone who is comfortable managing multiple projects and working with internal teams, external agencies and influencers.
Key Responsibilities
- Contribute to the creation of engaging content for use across social media platforms.
- Plan, develop and implement the company’s social media strategy.
- Manage relationships with retained influencers, overseeing content schedules, quality and delivery.
- Liaise with external agencies on paid advertising campaigns, monitoring performance and helping to achieve the best possible return on investment.
- Coordinate the logistics, planning and delivery of approximately 20–30 events each year.
- Create and deliver engaging email marketing campaigns in line with planned activity.
· Write clear and compelling copy for marketing literature, websites, social media and other digital content.
· Assist with brand development, awareness campaigns and strategic marketing planning.
· Other ad-hoc duties such as arranging vehicle signwriting, stock control and internal marketing
Skills and Experience
The ideal candidate will have:
- Previous experience in a marketing, communications or content-focused role.
- Strong written communication and copywriting skills.
- Experience managing social media channels.
- An understanding of paid social media advertising and campaign performance.
- The ability to plan and manage multiple campaigns and projects.
- Excellent organisational skills and attention to detail.
- Confidence working with external agencies, suppliers and influencers.
- Experience using email marketing platforms.
- The ability to work independently and collaboratively as part of a wider team.
· Experience creating and editing video content would be advantageous.
Pay: £28,000.00-£30,000.00 per year
Benefits:
- Free parking
- Health & wellbeing programme
Work Location: In person
