Southgate Enterprises Limited — Storm Building Products / deX Outdoor Living
About the role
The SDR owns Stage 2 of our 5-Step Sales Process – Prospecting. This is the engine room of new business: turning targets identified through Market Development into qualified, booked opportunities for our Business Development team. You'll be the first voice a prospect hears – making first impressions, building pipeline, and making sure no lead goes cold.
Key responsibilities
- Make outbound cold calls to identified prospects from target lists provided by Market Development
- Conduct initial outreach via phone, email, LinkedIn and other relevant channels
- Qualify leads against agreed criteria before passing them forward in the sales process
- Book qualified appointments and face-to-face meetings for the Business Development team
- Systematically follow up on warm and cold leads, ensuring timely and persistent contact
- Maintain accurate, up-to-date records of all prospect activity in Pipedrive
- Track call outcomes, objections and next steps to continuously refine your approach
- Report weekly on call volumes, appointments booked and conversion rates
- Work closely with Market Development to keep target lists current and well-qualified
- Hand over qualified appointments to Business Development with full context and notes
What we're looking for
- Previous experience in a telesales, SDR or outbound sales role (building products or trade/merchant sector a plus)
- A confident, resilient phone manner – comfortable with cold calling and objection handling
- Strong organisational skills; able to manage a high volume of leads and follow-ups
- Clear, professional written and verbal communication
- Comfortable using CRM systems (Pipedrive experience desirable)
- Self-motivated and target-driven, with a genuine interest in building a career in sales
What we offer
- A clear, structured sales process with defined progression from Prospecting through to Business Development
- Hands-on training on our product ranges across the Southgate Enterprises portfolio
- A supportive team environment with clear handover points and shared targets
- Our Growth By Sharing (GBS) bonus scheme
- Competitive salary, dependent on experience
Location: Bridgwater
Job type: Full-time, permanent
If you're a confident communicator who thrives on the phone and wants to build a career in sales, we'd love to hear from you.
Pay: £30,000.00-£35,000.00 per year
Benefits:
Work Location: In person
