Farani Taylor Solicitors is an award-winning full-service law firm recognised for delivering exceptional legal services with professionalism, integrity, and client care. Having proudly served over 40,000 clients, we continue to invest in our digital presence to strengthen our brand, improve client acquisition, and enhance the visibility of our legal services.
We are seeking a proactive, analytical, and results-driven SEO and PPC Executive to join our Marketing Team on a full time basis at our London City Office in Blackfriars.
Reporting directly to the Communications Manager, you will play a key role in executing the firm's SEO and PPC strategy, improving online visibility, increasing qualified website traffic, and supporting the continued growth of our digital presence.
The Role
As part of the Marketing Team, you will work closely with the Communications Manager to implement the firm's digital marketing strategy across SEO, PPC and website optimisation.
Working from the strategic direction set by the Communications Manager, you will be responsible for the day-to-day execution of SEO and PPC activities, helping to improve search visibility, drive organic and paid traffic, enhance website performance, and strengthen the firm's online presence.
Key Responsibilities
- Execute the firm's SEO and PPC strategy under the direction of the Communications Manager
- Manage and optimise Google Ads campaigns
- Implement on-page SEO, including metadata, headings, internal linking, keyword optimisation, image optimisation and content improvements
- Deliver off-page SEO initiatives, including backlink acquisition and domain authority growth
- Implement AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) initiatives
- Increase qualified organic website traffic across key legal practice areas
- Improve organic keyword rankings through continuous optimisation
- Optimise website content, service pages and landing pages using the firm's content management system
- Conduct keyword research and competitor analysis
- Optimise and maintain Google Business Profiles across all office locations
- Support technical SEO improvements and website optimisation
- Monitor SEO and PPC performance using Google Analytics 4, Google Search Console, Google Ads and other industry tools
- Produce monthly SEO and PPC performance reports with recommendations
- Work collaboratively with colleagues across the Marketing Team to support wider marketing campaigns and digital initiatives
Requirements
- Minimum 2-3 years' experience in an SEO, PPC or digital marketing role
- Demonstrable experience managing SEO and PPC campaigns
- Strong understanding of on-page, off-page and technical SEO
- Experience improving organic rankings, website traffic and domain authority
- Experience with backlink strategies and local SEO
- Experience optimising Google Business Profiles
- Understanding of AEO and GEO principles and emerging search trends
- Experience using Google Analytics 4, Google Search Console, Google Ads, SEMrush, Ahrefs, Screaming Frog or equivalent SEO tools
- Experience using WordPress or another content management system
- Excellent analytical, organisational and communication skills
- Strong attention to detail and ability to manage multiple priorities
Desirable
- Experience within legal or professional services
- Basic understanding of HTML and website optimisation
- Experience supporting content marketing and digital PR activities
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How to Apply
Please apply directly here or email your CV and a cover letter to [email protected].
Pay: £29,000.00-£30,000.00 per year
Work Location: In person
