Own and manage all Meta advertising campaigns (Facebook & Instagram).
Build and optimise lead generation funnels (prospecting ? retargeting ? conversion).
Continuously test and improve:
- Audiences
- Creative performance
- Campaign structure
Monitor and report on key metrics:
- Cost per lead
- Conversion rates
- Campaign ROI
Work closely with the creative team to produce high-performing ad content.
Integrate campaigns with our CRM (Force24) to improve lead tracking and follow-up.
Identify opportunities to scale successful campaigns and improve efficiency.
Support wider paid media activity where required.