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Do you love creating marketing that generates real commercial results? Are you equally comfortable building high-performing digital campaigns as you are meeting customers, attending exhibitions and telling compelling brand stories?
We're looking for an ambitious Product Marketing Manager to lead the marketing strategy for VisiSoft... our market leading SaaS platform used by some of the UK's most exciting visitor attractions.
From zoos and theme parks to museums, castles and heritage railways, you'll help organisations transform the way they manage their operations and deliver unforgettable visitor experiences.
This is far more than a traditional marketing role. You'll become a recognised face within the visitor attraction industry, working closely with customers, partners and our commercial teams to build campaigns that generate demand, strengthen our brand and fuel business growth.
If you're passionate about B2B marketing, enjoy variety and want your work to make a measurable impact, we'd love to hear from you.
As our Product Marketing Manager, you'll own the end-to-end marketing strategy for VisiSoft, combining digital marketing, content creation, events and customer engagement to generate qualified sales opportunities.
You'll:
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Lead and deliver integrated marketing campaigns across SEO, PPC, email, social media, PR and content marketing
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Create demand generation campaigns that attract, nurture and convert high-quality leads
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Manage HubSpot marketing automation, workflows, landing pages and CRM campaigns
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Develop compelling content including blogs, case studies, customer stories, webinars and thought leadership
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Represent VisiSoft at exhibitions, networking events and customer visits across the UK
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Plan and deliver our flagship Visitor Attraction Forum and other customer events
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Build strong relationships with customers, industry partners and associations
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Analyse campaign performance and continually optimise activity to maximise ROI
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Work closely with Sales, Product and Customer Success to align marketing with commercial objectives
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Help position VisiSoft as the leading technology platform for visitor attractions.
You'll probably have:
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3-5 years' experience in Product Marketing, B2B Marketing or Demand Generation
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Experience marketing SaaS, technology or software solutions
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Excellent copywriting and content creation skills
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Experience with HubSpot or another CRM/marketing automation platform
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Strong knowledge of SEO, PPC, email marketing and digital campaign optimisation
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Experience organising exhibitions, conferences or customer events
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Strong analytical skills with the ability to measure campaign performance
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Excellent communication and presentation skills
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A full UK driving licence and willingness to travel across the UK.
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Experience within visitor attractions, hospitality, leisure or tourism
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Knowledge of EPOS or retail technology
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Experience with AI Search, AEO or modern search optimisation
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Google Analytics or Looker Studio experience
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PR or media relations experience
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Basic video editing skills
No two days are the same.
One day you'll be launching a national demand generation campaign. The next you'll be visiting a zoo, attending an industry exhibition or interviewing customers about how they're transforming visitor experiences.
You'll have the opportunity to:
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Own the marketing strategy for a market-leading SaaS platform
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Work with some of the UK's best-known visitor attractions
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Attend industry events across the country
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Deliver high-profile exhibitions and customer forums
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Work with an experienced, collaborative commercial team
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Influence business growth through measurable marketing performance
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Build your profile within a thriving industry.
We're looking for someone who is:
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Commercially minded
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Creative and curious
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Confident building relationships
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Organised and proactive
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Data-driven but customer-focused
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Comfortable taking ownership
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Collaborative and full of ideas
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Passionate about creating marketing that people genuinely remember.
At The HBP Group, we're passionate about helping businesses succeed through innovative technology and exceptional customer experiences.
VisiSoft is our specialist visitor attraction management platform, trusted by attractions across the UK to streamline operations, improve visitor experiences and drive commercial success.
We're proud of our collaborative culture, our commitment to continuous improvement and our focus on delivering outstanding results for our customers.
If you're looking for a marketing role where your ideas matter, your work has real commercial impact and every week brings something new, we'd love to hear from you.
Apply today and help shape the future of visitor attractions across the UK.
Closing Date: 25th September 2026
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
Due to the high number of applications, we thank all applicants for their interest; however, only those selected for an interview will be contacted.
