ABOUT US
The company was founded in 2016 with a vision to become the best total global vaping leader, generating sustainable economic, social, and environmental value by managing innovative, winning business models with the best people in the world. Our founding and leading brand is IVG also known as I Vape Great, which is one of the largest and globally known brand in the vaping the world, The brand serves over 100 countries across 6 continents and have earned many awards from around the world including Best UK Brand in the UK to Best International Brand in Canada.
We’ve achieved so much and we have no intention of slowing down.
- We think big, pushing the limits of what’s possible
- We challenge ourselves every time.
- We use our passion, expertise and creativity.
- We take pride in helping millions of smokers quit smoking.
JOB PURPOSE
To lead international marketing strategy across priority markets, tiering markets by growth potential and building distributor marketing partnerships grounded in regular in-country visits, owning distributor marketing-fund control and per-market compliance clearance, growing IVG's international presence ahead of revenue.
JOB DUTIES AND RESPONSIBILITIES
- Responsible for the development and delivery of international marketing strategy across all priority markets
- Tier international markets by growth potential, regulatory accessibility and channel maturity, reviewing tier allocation annually
- Undertake regular in-country visits to priority markets — Tier 1 markets at least twice a year, Tier 2 markets at least once — to assess local retail conditions and meet distributors face to face
- Build and lead joint annual marketing planning with each distributor, mirroring the UK joint business plan framework
- Provide the marketing toolkit to distributors, working with the Creative and Content Studio on localisation and translation — UK materials are never automatically reused internationally; every market requires its own Legal and Regulatory clearance before use
- Control distributor marketing-fund allocation and spend, ensuring co-op and joint investment is tracked against agreed activation plans
- Own ecommerce and factual product information for international markets, working with Corporate Affairs, Brand & Responsible Communications on translated, market-appropriate customer education content
- Maintain country-specific compliance documentation and obtain compliance approval for each market's own regulatory framework before any activity or launch proceeds
- Support eCommerce expansion into new European markets with locally relevant marketing assets, partner marketing and brand presence work
- Work with the UK Commercial Marketing Manager to mirror the independent retail activation model into priority international markets via distributor relationships
- Align trade event participation with distributor calendars
- Review activation performance per distributor on a quarterly basis, tracking revenue, distribution, active customers and marketing ROI
- Manage local agency support where used
- Work closely with the Head of Marketing on international investment prioritisation and Year 2 expansion planning
- Submit every external item — market materials, distributor communications, ecommerce content — through the three-step approval process: business approval, responsible-marketing and governance review, and independent per-market Legal/Regulatory clearance
- Report progress against distributor programme, market-tiering, revenue, distribution, active-customer and rate-of-sale measures to the Head of Marketing on the agreed governance cadence, with activity and evidence tracked in IVG Hub
ROLE REQUIREMENT:
- Graduate or equivalent level, with experience in international marketing, export or distributor management, ideally within FMCG or a regulated category
- Willingness and ability to travel regularly and internationally as part of the role
- Experience building or managing distributor marketing partnerships, including marketing-fund control and accountability
- Additional language skills are desirable but not essential
- Comfortable navigating varying local regulatory frameworks across multiple markets
- Confident using data to prioritise markets and evidence distributor, revenue, distribution and campaign performance
- A great communicator both verbally and written, able to work across cultures
- Pro-active, detailed approach to tasks with the ability to use own initiative
- Strong team player, comfortable coordinating with UK Commercial Marketing and Corporate Affairs colleagues
- Energy, enthusiasm and a can-do attitude are a must
Job Types: Full-time, Permanent
Pay: £35,000.00-£40,000.00 per year
Benefits:
- Company events
- Employee discount
- Free parking
Application question(s):
- Do you require visa sponsorship now or in the future?
Work authorisation:
- United Kingdom (required)
Location:
- Preston, Lancashire (preferred)
Work Location: In person
