We are the largest independent holiday letting agency marketing high quality holiday homes in the UK. We are looking for an experienced and enthusiastic individual to lead our Marketing team at our head office in Hayle. This is a fixed term role for approximately 15 months, to cover a period of maternity leave. The role will be full-time, office-based, Monday to Friday.
This is a hands-on, high-impact role for an experienced individual who combines strategic thinking with creativity and enjoys getting stuck in. You’ll deliver omni-channel marketing campaigns that drive brand awareness, guest and owner engagement, and revenue growth. Working closely with internal teams, you’ll ensure we’re reaching the right audiences at the right time with compelling, insight-led marketing.
You’ll be passionate about marketing, learning, data and people. You’ll thrive in a target-driven environment, balancing creative ambition with commercial pragmatism to deliver meaningful change. As a manager, you’ll bring energy and clarity, creating a buzz around the brand and motivating others to deliver aspirational campaigns that make a lasting impact.
A key priority of this role will be helping to embed Classic’s rebrand as we approach our 50th anniversary in 2027. You’ll work alongside a core team to ensure the new brand vision is brought to life consistently across key touchpoints, campaigns, channels, and guest experiences.
Responsibilities:
- Developing and implementing an omni-channel marketing strategy, covering digital, social media, email, PR, outreach & events.
- Craft compelling content with passion and authenticity to drive our brand messaging and help Guests, Owners & Staff be inspired by our business.
- Conduct market research, analyse industry trends, benchmark our performance and understand our placement against competitors.
- Understand and grow our audience, develop new audiences and ensure our campaigns reach and engage these audiences at the optimum moment.
- Ensuring consistent, high-quality communication across all touchpoints. Share our ethos and passion for what we do.
- Continually measure and make iterative changes to our marketing channels to improve performance across the entire marketing mix.
- Analyse our data to optimise our websites and channels. A/B test, Iterate and experiment with the UX through our journey to increase conversion and engagement.
- Enhance our brand positioning and visibility across the UK market ensuring alignment with business goals and organisational processes. Oversee outreach campaigns to find affiliates and partner brands who we align with.
- Collaborate with designers, developers, photographers & stakeholders to maintain, develop and raise our company profile.
- Manage your own budget, inspire your own team and lead the company’s marketing operation as the key decision maker.
- Write clear and compelling brand briefings for internal teams to guide marketing initiatives across all channels.
- Stay up to date with the latest trends in marketing, hospitality, and travel, and always be prepared to bring fresh ideas to the table.
- Protect and grow our brand. Evolve and hone our tone of voice to enrich our proposition and ensure consumer and stakeholder trust in our brand continues.
Requirements:
- Three or more years’ experience in a Marketing Manager or similar role, ideally within the Travel, Hospitality, or Property sectors.
- Education to a minimum of a bachelor’s degree.
- Strong understanding of Digital Marketing channels and analytics tools.
- Excellent copywriting and communication skills.
- Branding experience would be an advantage
- Creativity, with a passion for storytelling and creating inspiring campaigns.
- Analytical mindset with the ability to interpret data and optimise performance.
- A proactive, hands-on approach with strong project management skills.
- Experience managing budgets and external suppliers.
- A passion for UK travel and a good understanding of the holiday letting market would be a real advantage.
- Strong leadership skills and ability to make bold decisions.
- Comfortable engaging multi discipline teams across to deliver change.
- Excellent phone manner and confidence asserting the company strategy or performance to stakeholders, press, or property owners.
- Full UK Driving Licence.
Benefits:
- Competitive annual salary of £38,000-£40,000
- Company performance related bonus, approximately £4,000 per annum
- 33 days holiday, including bank holidays, plus a day off for your birthday
- Work mobile phone and laptop
- Company pension and life insurance
- 3 paid volunteering days per year
- Employee assistance programme
- Discounts on holidays within our group portfolio
Please apply online by 19th July 2026. The ideal candidate would be available to start from early September to allow for a full handover.
We are committed to equality, diversity, and inclusion. We welcome applications from individuals of all backgrounds, abilities, and beliefs, including those who are neurodivergent, and we value the unique perspectives each individual brings.
Pay: £38,000.00-£40,000.00 per year
Benefits:
- Additional leave
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Flexitime
- Free parking
- Health & wellbeing programme
- Life insurance
- On-site parking
- Paid volunteer time
- Private dental insurance
- Private medical insurance
- Referral programme
Work Location: In person
