Agency Account Manager
Location: Peterborough
Role Type: Office-Based
Salary: £35,000-£45,000
Business Group Services, a sub-brand of Trade Mastermind, is looking for a commercially minded, technically capable Agency Account Manager to manage the marketing strategy and delivery for a portfolio of small businesses.
This is not a traditional account management role where you simply pass messages between clients and delivery teams. You will take ownership of client performance, helping to plan, launch, manage and improve campaigns across Google Ads and Meta.
You will combine strong client communication with hands-on digital marketing knowledge, coordinating campaigns, creative production, landing pages, tracking and CRM integrations to generate high-quality leads, sales opportunities and measurable return on investment.
The Role
As an Agency Account Manager, you will act as the primary marketing contact for your assigned clients.
You will understand each client’s business, services, target customers, commercial goals and sales process, then develop a clear marketing strategy designed to deliver the strongest possible results.
You will work closely with media buyers, designers, video editors, developers and CRM specialists, while remaining accountable for the overall direction, quality and performance of each account.
You will regularly communicate results, explain recommendations clearly and proactively identify opportunities to improve campaigns, landing pages, lead handling and conversion rates.
You will be highly organised, commercially aware and comfortable taking ownership. You will not wait for clients or managers to tell you that something is wrong. You will monitor performance, identify opportunities and propose solutions.
You will be equally comfortable discussing strategy with a client, reviewing campaign data, briefing a designer, checking tracking or improving a landing page.
You will care about the quality of the work, the client experience and the commercial results delivered.
Skills and Experience
- Experience managing client accounts within a digital marketing agency or performance marketing environment.
- Strong understanding of Google Ads and Meta Ads.
- Experience planning and managing lead-generation campaigns.
- Confidence interpreting campaign data and identifying optimisation opportunities.
- Understanding of conversion tracking, pixels, events, UTMs and attribution.
- Experience working with CRM systems and marketing automation.
- Understanding of landing page structure and conversion rate optimisation.
- Ability to write clear campaign and creative briefs.
- Strong client communication and presentation skills.
- Excellent organisation and project management skills.
- Ability to manage multiple client accounts, deadlines and priorities.
- A proactive, solutions-focused approach.
- Commercial awareness and a strong understanding of lead generation, sales conversion and ROAS.
Desirable
- Experience marketing trade, construction, home improvement or local service businesses.
- Hands-on experience with GoHighLevel or similar CRM platforms.
- Experience setting up Meta Conversions API.
- Experience building landing pages in WordPress, GoHighLevel or other page builders.
- Knowledge of Google Tag Manager, GA4 and Microsoft Clarity.
- Experience briefing designers, copywriters and video editors.
- Understanding of sales pipelines, lead nurturing and appointment-booking campaigns.
Why Join BGS Digital
You will work with ambitious small businesses that are actively investing in growth.
You will have the opportunity to take real ownership of client strategy and performance, working across paid media, creative, CRM, landing pages and conversion optimisation rather than being restricted to one small part of the marketing process.
This role is suited to someone who wants to combine client leadership with practical digital marketing and make a visible impact on the businesses they manage.
Pay: £35,000.00-£45,000.00 per year
Benefits:
- Company pension
- On-site parking
Work Location: In person
