About the Role
Personal Slimmer Wellness Solutions Ltd provides personal training, weight-management programmes, wellness education and client-support services.
We are looking for an organised, commercially aware and customer-focused CRM Marketing Executive to manage client communications, retention campaigns and customer journeys across email and digital channels.
The successful candidate will plan and deliver targeted communications for consultations, memberships, programme updates and client follow-ups. You will work with marketing, customer-service and programme teams to ensure that messages are timely, relevant and consistent with the company’s communication standards.
This mid-level position is suitable for candidates with experience in CRM marketing, email marketing, customer retention, lifecycle communications or digital campaigns.
Key Responsibilities
CRM Campaigns: Plan and deliver targeted communications for prospects, new clients, active members and previous customers.
Customer Journeys: Build and maintain automated communication journeys for enquiries, consultations, programme onboarding and follow-up.
Email Marketing: Prepare, test, schedule and monitor newsletters, service updates and promotional campaigns.
Audience Segmentation: Organise contact lists based on customer stage, interests, programme activity and communication preferences.
Lead Nurturing: Develop communication sequences that support prospects from initial enquiry through consultation and programme enrolment.
Client Retention: Create campaigns designed to improve engagement, renewals, repeat bookings and long-term customer relationships.
Campaign Content: Write clear subject lines, email copy, calls to action and short-form customer messages.
CRM Data Management: Maintain accurate contact, consent, campaign and engagement information in the CRM system.
Performance Analysis: Monitor open rates, click rates, enquiries, conversions and unsubscribe trends.
Campaign Reporting: Prepare regular summaries of communication activity, performance and recommended improvements.
Testing and Optimisation: Conduct approved tests on subject lines, timing, content and audience selection.
Marketing Coordination: Work with content, social-media and customer-support teams to align campaigns across channels.
Customer Feedback: Use client feedback and communication data to identify recurring questions and engagement opportunities.
Compliance: Follow data-protection, consent and communication-preference requirements.
Process Improvement: Recommend improvements to CRM workflows, templates, data quality and campaign processes.
What We Are Looking For
- At least 2 years of experience in CRM marketing, email marketing, lifecycle marketing or a related role.
- Experience planning and delivering customer communication campaigns.
- Strong written English and attention to detail.
- Familiarity with CRM and email-marketing platforms.
- Understanding of audience segmentation and customer journeys.
- Ability to interpret campaign data and prepare clear performance reports.
- Good organisation and time-management skills.
- Ability to manage several campaigns and deadlines.
- Strong proofreading and quality-control abilities.
- Confidence working with customer data and communication preferences.
- Good communication and teamwork skills.
- Responsible approach to customer privacy and data handling.
Preferred Qualifications
- Qualification in Marketing, Communications, Business or a related subject.
- Experience in wellness, fitness, healthcare, membership or subscription-based services.
- Familiarity with HubSpot, Mailchimp, Salesforce Marketing Cloud or similar platforms.
- Experience building automated email workflows and lead-nurture campaigns.
- Basic knowledge of customer retention and lifecycle-marketing principles.
- Familiarity with website analytics and digital campaign reporting.
- Experience working with customer-service or sales teams.
- Basic knowledge of landing pages and conversion tracking.
Pay: £30,000.00-£36,000.00 per year
Benefits:
Work Location: In person
