Location: Cardiff & Newport
Salary: £38,000 to £40,000 per annum
About Us
Right at Home Cardiff & Newport is an established, award-winning homecare provider delivering exceptional care and support across South Wales. As part of the nationally recognised Right at Home network, we are committed to helping people live independently through compassionate, personalised care.
We are now looking for an ambitious and commercially driven Business Growth Manager to help significantly grow our private client base and strengthen our position as the leading homecare provider in the region.
The Role
This is a senior, hands-on role focused on generating private enquiries, building referral partnerships and converting opportunities into sustainable care packages. Working closely with the Director and leadership team, you will take ownership of the private client growth pipeline, from first contact through to conversion and ongoing relationship development.
You will spend much of your time in the community building relationships, attending events, representing the business and creating opportunities for growth.
Why Join Us?
Competitive salary of £38,000 to £40,000.
20 days annual leave plus bank holidays.
Company pension scheme.
Opportunity to shape and influence local growth strategy.
Supportive and ambitious leadership team.
Visible impact within a growing, quality-led business.
The chance to make a real difference in people's lives.
Key Responsibilities
Develop and deliver a clear private client growth strategy for Cardiff & Newport.
Generate new private enquiries through networking, partnerships, community engagement and targeted marketing activity.
Build and maintain referral relationships with healthcare professionals, charities, community groups, retirement developments and other local influencers.
Convert enquiries into assessments and long-term care packages in partnership with the care team.
Improve enquiry-to-assessment and assessment-to-client conversion rates.
Identify new market opportunities, local trends and potential partnerships.
Represent Right at Home at networking events, presentations and community activities.
Work closely with marketing colleagues to ensure campaigns deliver measurable results.
Maintain accurate pipeline records and provide regular reporting on performance and opportunities.
Use data and KPIs to drive growth and support continuous improvement.
Collaborate with operational teams to ensure business growth is supported by recruitment capacity and excellent client experience.
What Success Looks Like
Success will be measured through:
Growth in private care hours and revenue.
New private client acquisition and retention.
A strong pipeline of qualified enquiries.
Improved conversion rates.
Development of productive referral partnerships.
Positive return on investment from networking and marketing activities.
Accurate forecasting and pipeline management.
About You
You may come from care, healthcare, recruitment, estate agency, hospitality, professional services or another business development environment. While care sector experience is beneficial, commercial drive and relationship-building skills are most important.
You'll have:
Proven success in business development, sales, account management or partnership development.
A track record of generating leads and converting opportunities.
Excellent networking, communication and influencing skills.
A proactive, self-motivated approach with a strong results focus.
Confidence working with targets, KPIs and performance data.
Strong organisational skills and attention to detail.
A full UK driving licence and willingness to travel across Cardiff and Newport.
Apply Today
If you're passionate about building relationships, winning new business and delivering measurable results, we'd love to hear from you. Join Right at Home Cardiff & Newport and help us become the first choice for private homecare across the region.
