Content & Growth Lead
Salary: £55,000–£70,000, depending on experience + bonus/stock options based on performance
Location: London, hybrid-v3 days per week in office
About Blue Education
At Blue Education, our mission is to empower ambitious students to achieve academic excellence, make confident decisions about their future and realise their potential to attend some of the world’s leading universities.
We recognise that every student’s journey is different. Our approach combines deep educational expertise with personalised support, helping students and families navigate increasingly complex academic pathways, university admissions and educational decisions.
As Blue Education enters its next stage of growth, we’re building our presence in the UK and developing new technology-enabled products alongside our established education services.
Our core values guide how we work:
Excellence: We uphold high standards of academic rigour and educational quality, helping students achieve their full potential.
Diversity and Inclusivity: We value the different backgrounds, perspectives and experiences students bring and aim to create an environment where every student feels supported.
Individualised Approach: We recognise that every student has different strengths, ambitions and challenges, and tailor our support accordingly.
Global Perspective: We help students develop the confidence and perspective to thrive in an increasingly global education environment.
Continuous Learning: We continually evolve our teaching, technology and ways of working to remain at the forefront of educational excellence.
Our ambition is bigger than tutoring alone. We want to become a trusted partner to students, parents and schools, combining educational expertise, content and technology to help young people make better decisions about their futures.
Why This Role Exists
Blue Education has strong educational expertise, established services and emerging technology-enabled products, but our presence within the UK content and social ecosystem is still at an early stage.
We’re looking for someone to help take us from 0 1. As our first dedicated UK content and growth hire, you’ll establish how Blue shows up in the market, find the stories worth telling, create content people genuinely want to engage with and experiment quickly to understand what resonates.
There are three important audiences we want to build relationships with:
Parents and students represent an important B2C opportunity, while schools and education professionals will be an important part of our B2B growth. These audiences won’t necessarily require the same stories, channels or approach. A major part of this role will be understanding those differences and determining where and how Blue can have the greatest impact.
You’ll be building, the insight you generate will help shape Blue’s wider UK growth strategy and, over time, the marketing and content team we build around it.
The Role
This is a hands-on content and organic growth role for someone who combines strong storytelling instincts with commercial thinking. You’ll develop ideas and create content yourself, experiment with different messages and formats, learn from how audiences respond and use those insights to determine what Blue should do more, or less, of. You’ll have the freedom to test channels and formats rather than being handed an established marketing playbook.
We’re looking for someone who is naturally curious about why people pay attention, what makes them care and what makes content spread.
You’ll also be expected to connect content to growth. Success isn’t simply about publishing more or growing follower numbers. We want to understand whether our content is reaching the right people, building trust, developing relationships with schools and ultimately contributing to enquiries, conversations and commercial opportunities.
This is not a performance marketing role centred on managing large paid acquisition budgets, optimising CAC or inheriting an established demand-generation engine.
It’s also not a role for someone who wants to manage marketing entirely through agencies or external partners. We need someone who wants to create, test, learn and build.
What You’ll Do:
Build Blue’s UK presence
Establish and grow Blue Education’s presence across the channels that matter most to our UK audiences.
Develop clear positioning and messaging that makes Blue distinctive, credible and relevant.
Build awareness and trust with parents, students, schools and education professionals.
Identify the conversations, communities and opportunities where Blue should have a voice.
Understand how our positioning and content should differ across B2C and B2B audiences.
Build an organic content engine
Own Blue’s UK content strategy and turn it into consistent execution.
Find compelling stories within Blue’s educational expertise, students, founders, products and the wider education landscape.
Personally create high-quality content across formats such as short-form video, social, thought leadership, email, educational content and campaigns.
Turn complex educational topics into clear, useful and engaging stories.
Develop repeatable ways of turning strong ideas into multiple pieces of content across relevant channels.
Experiment with brand-led, founder-led and creator-style content.
Create content that supports both direct audience growth and Blue’s relationships with schools and education partners.
Experiment and learn
Develop hypotheses about what Blue’s UK audiences care about and test them quickly.
Experiment with different hooks, stories, messages, formats, audiences and distribution approaches.
Use qualitative and quantitative signals to understand why particular content performs.
Build a clear picture of what resonates differently with parents, students and schools.
Apply those learnings quickly rather than relying on a fixed marketing calendar.
Be comfortable stopping activity that isn’t working and doubling down on what is.
Turn content into growth
Think beyond impressions and follower numbers to understand whether marketing is reaching and influencing the right people.
Track audience growth, engagement, website activity, qualified enquiries, booked calls and other meaningful commercial signals.
Identify ways content can support Blue’s B2B relationships and conversations with schools.
Work with the wider team to connect marketing activity with commercial opportunities.
Identify which audiences, messages and channels have the greatest potential to contribute to Blue’s growth.
Use AI to move faster
Use AI as a core part of your marketing workflow rather than an occasional tool.
Apply AI to research, ideation, scripting, editing, repurposing, localisation, analysis and content production.
Experiment with emerging tools that could improve the speed, quality or scale of Blue’s marketing.
Build repeatable AI-enabled workflows that allow a small team to produce high-quality output efficiently.
Use AI to amplify your creativity and judgement rather than replace them.
Build the foundations for what’s next
Establish the processes, templates and workflows needed to create a scalable marketing function.
Use early experimentation to identify where Blue should invest further.
Manage freelancers, creators, editors, designers or specialist partners where they can increase our impact, while remaining close to execution yourself.
Work closely with the founders and leadership team to turn business priorities into compelling content and campaigns.
Over time, help define the capabilities and people Blue needs to build around you as the marketing function grows.
What we’re looking for
We’re less interested in a perfect sequence of job titles and more interested in evidence that you’ve built, created and grown something. You’ll probably have around 4–6 years’ experience across content marketing, growth marketing, brand, social, community or a combination of these areas.
More importantly, we’d like to see evidence that you can:
Build awareness or an audience from a relatively low starting point.
Create compelling content yourself rather than relying entirely on agencies or a content team.
Identify interesting stories, insights and angles that others might miss.
Understand what makes content work organically.
Adapt messaging and content for different B2C and B2B audiences.
Experiment quickly and use the results to make better decisions.
Translate complex or specialist subjects into simple, engaging stories.
Combine strong creative instincts with commercial judgement.
Understand how content and audience growth can contribute to commercial outcomes.
Use AI confidently to improve the quality and efficiency of your work.
Operate with significant autonomy and ownership.
Thrive in an environment where there isn’t an existing playbook to follow.
What success looks like
Success means more of the right people in the UK know who Blue Education is, understand why we’re different and want to engage with us. That includes building meaningful awareness and engagement with parents and students, alongside establishing greater credibility and relationships with schools and education professionals.
In your first 90 days, we’d expect you to:
Develop a clear understanding of Blue’s priority UK audiences and their different needs.
Sharpen Blue’s UK positioning, messaging and content voice.
Identify the channels and formats worth prioritising across B2C and B2B.
Establish a practical, repeatable content engine.
Personally create and test content rather than spending months developing a strategy before launching.
Establish consistent activity across priority channels.
Generate early audience growth and meaningful engagement.
Begin developing awareness and relationships within the schools and education community.
Develop a clearer understanding of which stories, messages and formats resonate.
Establish measurement that connects content activity with meaningful commercial signals.
Over the following 6–12 months:
We’d expect those learnings to translate into a clearer and increasingly repeatable growth engine. You’ll help Blue understand what works, why it works and where we should invest next.
As traction develops, you’ll also help shape the next stage of Blue’s marketing function, with the potential to build a broader content and marketing capability around the areas that prove most valuable.
Compensation and benefits
£55,000–£70,000 salary, depending on experience.
Performance-related bonus linked to agreed growth milestones.
Performance-based stock options, subject to company policy.
Private medical insurance.
Paid annual leave and public holidays.
Professional development support and access to leading AI and marketing tools.
Budget for content production, experimentation, creators, events and relevant marketing platforms.
If you’re excited by the opportunity to build a brand and audience from the ground up, create content that genuinely earns attention and help shape the future of Blue Education’s growth in the UK, we’d love to hear from you.
