JOB DESCRIPTION
Are you passionate about digital marketing and creating engaging customer experiences? Would you like to work in a fun, vibrant industry?
We have a vacancy for a Digital and CRM Marketer to join our Marketing team. You will support the delivery of digital marketing activity across our websites, app, CRM channels and paid media campaigns, helping to drive customer engagement and business performance. This role requires strong organisational skills, attention to detail and the ability to manage multiple projects across a fastâpaced environment.
Key skills and responsibilities include:
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Supporting the management and optimisation of the Genting websites, including Resorts World Birmingham.
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Creating, publishing and maintaining engaging digital content across websites, the My Genting App and other digital platforms.
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Working closely with internal teams to ensure content and messaging remain consistent across all digital and CRM channels.
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Assisting with the delivery, monitoring and reporting of digital marketing and CRM campaigns.
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Managing website updates, audits and content maintenance to ensure information remains accurate and up to date.
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Supporting the creation of customer journeys, app campaigns, email campaigns and A/B testing activity.
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Using campaign, website and customer insights to identify opportunities for improvement and optimisation.
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Creating digital project briefs and coordinating activity to ensure campaigns are delivered on time and accurately.
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Supporting social media activity and content across casino channels where required.
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Demonstrating strong copywriting, communication and content creation skills.
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Working with CMS, CRM and digital marketing platforms, with knowledge of Google products and Microsoft Office applications desirable.
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Managing multiple projects and stakeholders while maintaining a high level of accuracy and attention to detail.
Working Hours: 40 hours per week, Monday to Friday. Hybrid
In return for your commitment, we offer an excellent salary, development opportunities and a wide range of employee benefits - read more details below.
WHAT WE OFFER
As well as an excellent salary, we are dedicated to providing our colleagues with a vast range of benefits including:
Company funded benefits
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Private GP helpline.
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Discount portal for popular retailers, restaurants, leisure and more.
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Pension scheme.
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Life assurance.
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Employee assistance programme " A confidential helpline providing 24/7 advice and counselling whatever the issue.
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20% discounted gym membership.
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Mental health support.
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Family-friendly and wellbeing policies.
Flexible benefits* - designed for employees to choose the best package for their personal needs.
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Health Cash Plan (level 1 is company funded).
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Critical illness cover.
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Dental insurance.
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Travel insurance.
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Health Screening.
Rewards, recognition, development, and events
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Career development opportunities.
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Genting Academy - online learning portal.
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Long service awards.
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Staff social fund.
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Annual company Christmas present.
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A range of social engagement activities such as a company-wide pub quiz, Croupier of the Year Awards, and a 5-a-side football tournament.
- Subject to eligibility.
OUR BUSINESS
Genting Casinos is one of the UK’s most popular leisure businesses and is proud to deliver outstanding service to our customers in our casinos nationwide. As part of the Genting Group, which employs 62,000 people worldwide, we are passionate about our values and providing our colleagues and customers with a fantastic experience.
As an inclusive and diverse employer, we celebrate individuality and value the contribution that each person brings to our workplace. We continue to gain an understanding of the needs and requirements of our customers, colleagues and prospects and actively embrace and accommodate these. If you require any support in relation to your interview, such as guidance, advice or any adjustments, please contact us.
