The Senior Price and Promotions Manager is responsible for leading Morrisons’ end-to-end price and promotions strategy, data, analytics and reporting across Supermarkets, Convenience and Online.
This role sits at the centre of Morrisons’ customer value strategy, driving data-led decision making through robust reporting, actionable insight, strategic analysis and commercial governance. The role is accountable for the development and evolution of price and promotional reporting, optimisation capability, competitor intelligence, value analytics and executive performance updates. Working cross-functionally with Commercial, Finance, Trade Planning, Loyalty, Data, Technology and Marketing teams, the role will ensure Morrisons delivers competitive, simple and impactful pricing and promotions that improve customer value perception, sales performance and market share
The role combines strategic leadership with analytical capability translating complex data into clear commercial recommendations and influencing senior stakeholders through compelling insight and governance
Accountabilities:
Customer
Lead the development of customer-led pricing and promotional strategies that improve value perception and drive competitive advantage
Develop a deep understanding of customer behaviour, price sensitivity, promotional effectiveness and market dynamics
Ensure pricing and promotional activity is aligned to Morrisons’ broader customer, brand and commercial strategy
Identify opportunities to simplify customer communication and improve transparency in pricing and promotions
Support the development of long-term value strategy and customer investment priorities
Colleague
Deliver clear recommendations based on customer, competitor and commercial insight
Act as a trusted business partner to Commercial, Marketing and Finance teams on all matters relating to pricing, promotions and value performance
Influence decision making through clear, evidence-based recommendations and strategic challenge
Support category teams in identifying opportunities to improve competitiveness, customer value and promotional effectiveness
Collaborate cross-functionally to ensure alignment between trade plans, customer strategy and financial objectives
Support leadership forums with insight, analysis and strategic recommendations
Operational
Lead the development of pricing and promotions analytical capability, tools and reporting automation
Own and evolve Morrisons’ pricing and promotions reporting suite across all channels
Lead weekly, periodic and ad hoc analysis of price index performance, promotional effectiveness and competitor activity
Work closely with Data and Technology teams to improve accessibility, usability and quality of commercial data
Support the evolution of optimisation capability across pricing, promotions and loyalty
Drive continuous improvement in reporting efficiency, insight quality and decision-making effectiveness
Help establish clear governance, definitions and principles across value reporting and measurement
Sales, Profit and Cash
Develop robust frameworks and analytical models to evaluate promotional ROI, halo impact, incrementality and value performance
Ensure consistency, accuracy and integrity across all pricing and promotional data sources
In return for all your hard work, you will receive:
15% discount in store from the day you join us
Additional 10% discount card for a friend or family member
Annual bonus scheme
Career progression and development opportunities
Generous holiday entitlement
Market leading pension scheme and life assurance
Healthcare benefits including Aviva Digital GP
‘MyPerks’ giving you discount with over 850 retailers
Free parking onsite
Enhanced Family, Maternity and Paternity Leave
Private Healthcare
Car Allowance / Company Car
Alive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!
At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.
There’s more to our business as it’s fast paced and ever changing, as such we’ve got lots of fresh opportunities for you to play your part in our success. We’d love to meet you!
At Morrisons, we’re proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that’s good for our customers too.
We’re always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.
Role-specific knowledge, skills & experience:
Knowledge
Strong understanding of the UK grocery retail market, customer dynamics and competitive landscape
Deep expertise in pricing strategy, promotional mechanics and value perception drivers
Strong understanding of promotional optimisation, pricing analytics and commercial performance measurement
Understanding of pricing legislation, governance and compliance requirements
Knowledge of retail data ecosystems, reporting platforms and analytical tooling
Skills
Exceptional analytical and strategic thinking capability
Strong commercial acumen with the ability to balance customer value and profitability
Advanced capability in interpreting complex data and translating into actionable insight
Excellent stakeholder management and influencing skills at senior leadership level
Strong written and verbal communication skills, including executive storytelling and presentation creation
Ability to lead through ambiguity and drive cross-functional alignment
Strong prioritisation and project leadership capability
High attention to detail and commitment to data accuracy and governance
Experience
Significant experience in pricing, promotions, customer strategy, analytics or commercial planning within retail or FMCG
Proven experience developing and leading pricing and promotional reporting frameworks
Experience influencing senior stakeholders and supporting executive decision making
Strong track record of delivering insight-led commercial improvements
Experience working with large and complex data sets, reporting tools and analytical platforms
Experience leading cross-functional projects and driving strategic change
People leadership or team development experience preferred
