Role: B2B Marketing Lead
Location: Bolton/Hybrid
Hours: Up to 37.5 hours per week
Salary: Up to £51,000 dependent upon experience
Here at SpaMedica, our focus is on patient care, safety and satisfaction. As the UK’s largest provider of NHS cataract surgery, we’re experts at what we do, and that’s evidenced in the five-star feedback we receive from our patients.
Joining us as B2B Marketing Lead, you will support our visions and values of safety, integrity, kindness and transparency are embedded in our day-to-day care to ensure we deliver the best service possible.
All of SpaMedica’s hospitals inspected by the CQC have been rated as ‘Good’ or ‘Outstanding’.
About the role:
SpaMedica’s growth relies on trusted professional relationships with community optometrists, corporate optical partners and NHS stakeholders who refer patients into its services.
The B2B Marketing Lead is responsible for delivering SpaMedica’s national referrer marketing programmes. The role focuses on professional audiences rather than patients and exists to increase referral confidence, engagement and preference across both NHS and private services, including Freedom Vision.
The role translates marketing strategy into structured engagement, communications and education programmes that support field outreach, strengthen clinical credibility and improve referral performance across regions.
In simple terms, the role ensures practices understand SpaMedica’s services, trust the clinical pathways and consistently choose to refer patients.
Qualifications & Experience:
Essential
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Experience in B2B marketing, engagement marketing or partnership marketing
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Experience communicating with professional or regulated audiences
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Strong written and verbal communication skills
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Project and campaign planning experience
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Ability to translate complex services into clear messaging
Desirable
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Healthcare or NHS-adjacent experience
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Experience supporting field or account management teams
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Experience with education, CPD or events
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Experience working within multi-site organisations
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Understanding of referral-based services
Please see the job description for the key responsibilities of the role.
We’re proud to be Investors In People Platinum Accredited which puts us in the top 7% of IIP organisations.
We are rated a great place to work and hold awards for GPTW Best Workplaces for Development, Women and Wellbeing.
SpaMedica benefits:
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25 days holiday (increasing with length of service) + Bank Holidays
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Discretionary Performance bonuses awarded twice a year;
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Company performance bonus
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Personal performance bonus
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Professional membership fee reimbursement
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Enhanced Maternity & Adoption pay
- Free uniform
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Free flu vaccinations and DBS
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Reimbursement for eye tests and glasses (up to £75)
- Eligibility for Bluelight card
- Continuous training and development (apprenticeships, internal development programmes)
- Recommend a Friend Scheme (£350 reward for both)
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Access to exclusive discounts, colleague perks, online recognition and wellbeing hub on our SpaMedica&Me platform
Apply Today and be part of a team that puts patients at the heart of everything we do.
Join SpaMedica: Where our values guide everything we do, and you can make a life-changing difference every day. Apply today and be part of a team that puts patients at the heart of everything we do.
Important Information: This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975. Therefore, a submission for Disclosure to the Disclosure and Barring Service (formerly known as CRB) will be necessary to check for any previous criminal convictions.
Equality and Diversity: SpaMedica is committed to promoting equality of opportunity, celebrating and valuing diversity, and eliminating any form of unlawful discrimination across our workforce. We ensure our people are truly representative of the communities we serve. All individuals, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, are encouraged to apply for this post. As an inclusive employer, we are here to support you. If you have any special requirements to help you with your application, email our team at [email protected].
Our Commitment: Our organisation is committed to safe and fair recruitment, safeguarding, and protecting those we care for and serve. We ensure all our staff are vetted, selected, trained, and supervised fairly and to a high standard so that they can provide safe, effective, and compassionate care.
Disability Confidence: We are a Disability Confident employer and are committed to inclusive recruitment practices. We welcome applications from individuals with disabilities and will provide reasonable adjustments throughout the recruitment process.
For more about us, visit SpaMedica.
