Responsibilities:
Paid Strategy & Execution
Develop, manage, and optimise paid campaigns across Google Ads, Microsoft Ads, and
other relevant performance platforms, using a full-funnel approach across Video, Search,
and Display.
Leverage AI and automation (e.g., Performance Max, AI bidding) to drive efficiency and
performance, while identifying opportunities for innovation and process improvements.
Conduct keyword research, audience segmentation, bid management, and ongoing
campaign optimisation.
Develop and test ad copy, landing pages, and creative assets to improve CTR, Quality
Score, and conversion rate.
Implement A/B and multivariate testing to enhance campaign effectiveness.
Run brand and search lift studies to assess how campaigns perform across the full funnel,
ensuring we understand their effect on awareness, consideration, and conversion.
Performance Optimisation & Reporting
Monitor daily campaign performance, ensuring spend efficiency and KPI achievement
(CPA, ROAS, conversions, etc.).
Analyse data to extract insights and actionable recommendations.
Produce regular performance reports for internal stakeholders, highlighting trends,
learnings, and opportunity areas.
Collaboration & Cross-Functional Support
Work closely with Brand, Product, CRM, and Analytics teams to align paid search efforts with broader marketing initiatives.
Coordinate with external agencies, partners, and platform representatives to stay updated on best practices.
Provide input on landing page improvements to ensure optimal user experience and conversion performance.
Market & Competitor Analysis
Conduct competitor research, identifying trends, search behaviour shifts, and new optimisation opportunities.
Stay informed on new platform features, PPC trends, and telecom industry developments.
Skills:
Technical Skills
Strong command of CRO best practices, A/B testing frameworks, bid strategies
Experience with automated bidding strategies, audience targeting, and performance
optimisation.
Experience with feed management tools, tracking solutions, or SA360 is a plus.
Data interpretation skills - drilling down click/report dashboards, attribution
Non-Technical Skills
Proven ability to effectively manage budgets and optimise campaign performance
exceeding £4M.
Strong analytical skills with the ability to interpret data and make informed decisions.
Excellent communication and teamwork abilities.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Creative thinking with a focus on continuous improvement and innovation.
Commitment to aligning campaigns with overall business goals and brand identity.
Knowledge of paid social media strategies to complement Search campaigns
Experience
Hands-on Paid Search experience, ideally in telecommunications, mobile, technology, or
other subscription-based industries.
Proven track record managing performance-driven PPC campaigns with substantial
budgets.
