Job Summary
PeopleHawk is looking for an ambitious Social Media & Digital Marketing Coordinator to join our Belfast team on a full-time, six-month fixed-term contract.
This is an early-career opportunity for a recent graduate or developing marketer who wants genuine responsibility and the chance to work closely with senior leadership in a growing digital business.
You will help develop PeopleHawk’s social media presence, build engagement with Gen Z audiences, support paid digital advertising, improve our visibility across Google and AI-powered search, and coordinate activity with external marketing and creative agencies.
The role will initially be office-based in Belfast and may particularly suit someone based locally or returning to Northern Ireland after completing their studies elsewhere in the UK or Ireland.
Following a successful period in the role, some hybrid working may be considered. Subject to performance and business requirements, there may also be an opportunity for the position to become permanent.
Duties
- Develop ideas for growing an engaged Gen Z community around the PeopleHawk brand.
- Create and coordinate content for TikTok, Instagram, Facebook and LinkedIn.
- Develop short-form video, Reels, posts, campaigns, captions, hooks and calls to action.
- Identify relevant social trends and opportunities for PeopleHawk to join conversations around careers, education, skills and the future of work.
- Help turn PeopleHawk platform features, career insights and content into engaging social media campaigns.
- Support the development and management of Google Ads and paid social advertising campaigns.
- Assist with audience targeting, campaign creative, messaging and testing.
- Monitor campaign performance, engagement, conversions and other relevant digital metrics.
- Support SEO, Google search visibility and search-led content development.
- Help improve how PeopleHawk is represented within AI-generated search results and AI-powered discovery platforms.
- Research emerging AI marketing tools and identify practical ways they could support content creation, search visibility and audience growth.
- Work closely with PeopleHawk’s senior leadership team on marketing and growth initiatives.
- Coordinate input and activity from external marketing, creative and digital agencies.
- Help prepare briefs, track agreed actions and ensure campaigns and projects progress effectively.
- Contribute ideas to wider brand, customer acquisition and digital growth activity.
- Review performance data and use insights to improve future campaigns and content.
Skills
We are more interested in your creativity, digital instincts and willingness to learn than in years of previous experience.
The successful candidate is likely to have:
- A strong understanding of TikTok, Instagram and how Gen Z engages with digital content.
- Good creative instincts and the ability to develop engaging content ideas.
- Strong written communication skills.
- An understanding of what makes effective social media content.
- An interest in digital advertising, Google Ads and paid social media.
- An interest in SEO, Google search and emerging AI-powered search.
- Curiosity about new AI tools and their application to marketing.
- Good analytical skills and an interest in understanding why campaigns perform well or poorly.
- Strong organisation and the ability to manage several activities at once.
- Confidence communicating ideas and working with senior colleagues.
- The ability to coordinate effectively with external agencies and partners.
- Initiative, curiosity and a willingness to experiment and learn.
- Good attention to detail.
Experience with any of the following would be advantageous but is not essential:
- Canva
- CapCut or similar video-editing tools
- Meta Ads Manager
- Google Ads
- Google Analytics
- SEO tools
- Social media analytics
- AI content or marketing tools
- Content management systems
The position would be particularly suitable for a recent graduate or early-career candidate who wants to build practical experience across social media, digital advertising, search, AI and brand growth.
Pay: £27,500.00-£35,000.00 per year
Work Location: In person
