Holiday Club Development Manager
Après School
Location: Hybrid (with travel to our schools across London & Surrey)
Hours: 2 days per week (16 hours)
Salary: £13,000–£16,000 per annum (depending on experience)
About Après School
Après School provides premium wraparound care and holiday clubs for independent and state schools across London and Surrey. We create exciting, engaging environments where children can learn, play and thrive beyond the school day.
As we continue to grow, we're looking for someone to take ownership of our holiday club programme and help it reach its full potential.
About the Role
This is a fantastic opportunity for someone who enjoys marketing, organisation, relationship building and making things happen.
You'll take ownership of our holiday clubs, working with schools, parents and the Après School team to increase bookings, improve the customer experience and help us expand into new locations.
This is not an operations role. It's about developing and growing an already successful part of the business.
Key Responsibilities
- Increase bookings across all holiday clubs.
- Develop and deliver marketing campaigns.
- Manage email marketing and newsletters.
- Create engaging social media content.
- Work closely with partner schools to maximise promotion.
- Improve repeat bookings and customer retention.
- Gather and act on parent feedback.
- Develop exciting new themes and activities for our camps.
- Research and secure new holiday club venues.
- Monitor bookings and occupancy, taking action where needed.
- Visit camps to ensure quality and capture marketing content.
- Work closely with the Managing Director to develop the holiday club strategy.
About You
We're looking for someone who is:
- Highly organised.
- Commercially minded.
- Creative and proactive.
- Comfortable managing multiple projects.
- An excellent communicator.
- Confident building relationships with schools and parents.
- Passionate about creating amazing experiences for children.
Experience in education, childcare, events, leisure, hospitality or marketing would all be beneficial.
Success in the Role
Within your first year you will have:
- Increased holiday club bookings.
- Improved occupancy across our venues.
- Increased repeat customers.
- Developed stronger relationships with partner schools.
- Helped launch new holiday club venues.
- Established marketing systems that continue to drive bookings.
What We Offer
- Flexible working.
- The opportunity to shape and grow an exciting part of the business.
- A supportive and ambitious team.
- Opportunities for progression as the role develops.
- The chance to make a real impact.
The role is offered on a two-day-per-week basis initially. As our holiday club programme grows, there will be opportunities to increase both your responsibilities and working hours.
If you're someone who enjoys building things, generating ideas and seeing the direct impact of your work, we'd love to hear from you.
Pay: £13,000.00-£16,000.00 per year
Work Location: Hybrid remote in Wimbledon
