Are you passionate about building high-impact partnerships and using major events to drive customer growth, commercial value and brand impact? Are you looking for a senior role where you can shape how transport connects with culture, sport and live experiences across Greater Manchester?
Your Role
As Senior Partnerships & Events Manager for Transport for Greater Manchester, you will lead the development and delivery of strategic partnerships with major venues, event organisers and cultural institutions across the city-region. You will identify, create and secure high-value partnerships that integrate into major events, delivering long-term commercial, customer and brand benefits for the Bee Network. You will design compelling partnership propositions that connect brands with real journeys, audiences and experiences, ensuring measurable impact and strong commercial returns. A key focus of the role will be using events as a catalyst to drive both short-term passenger uplift and long-term behaviour change. You will lead the development of campaigns and partnerships aligned to major cultural and sporting moments, encouraging greater use of public transport and positioning it as the preferred mode of travel. You will act as the strategic lead for partnerships and events across TfGM working as the senior point of contact for venues, promoters and partners, and coordinating internal teams to bring forward a clear, compelling and deliverable offer. This is a senior role within the Commercial Relationships team, with responsibility for managing staffing resources, aligning stakeholders across the organisation and ensuring all opportunities are robustly evaluated, prioritised and delivered effectively.
For more info see Job Profile below.
Who are we?
In challenging economic times, the commercial relationships team is proud to develop and deliver important non-farebox income and value for TfGM. We are always looking for new opportunities and work hard to identify ways to work with external brands and prospective partners ranging from big consumer brands and high-profile venues and events to businesses with large numbers of employees travelling to work. We are passionate about what we do and how we can make a real difference to the bottom line so if you want to join us for the challenge, we’d love to hear from you.
What you’ll bring
You will have proven experience of developing and delivering strategic, commercially focused partnerships that generate customer value and strengthen brand reputation. You will bring a strong understanding of how live events and cultural moments can drive engagement, demand and behavioural change. You will be confident operating at a senior level influencing and negotiating with stakeholders across both public and private sectors, and representing TfGM externally with credibility and impact. You should have strong commercial acumen and a track record of shaping and delivering significant income and growth opportunities, alongside experience of working across complex organisations and aligning multiple teams to deliver shared outcomes. You will also bring experience of delivering high-profile initiatives in fast-paced environments, with the ability to use data and insight to measure performance, evaluate impact and inform future strategy. We would also love you to have knowledge of Greater Manchester’s event and cultural landscape, alongside experience in areas such as transport, place-based marketing, sponsorship or integrated campaigns
What you do and how you do it is important whatever type of role you work in at TfGM and even small behaviours and actions can have a really big impact. At TfGM, our behaviours bring to life our values of Deliver, Care and Adapt.
What we can offer you
It’s an exciting time to join the team with the opportunity to develop and grow the strategy for sales across our partnerships, commercial initiatives and the new advertising opportunities presented by the roll out of the Bee Network. This is the ideal role for someone who has a proven record of achieving commercial targets but would also relish the opportunity to work in the public sector, develop their partnership skills and drive value across a range of projects within an organisation that delivers vital services to the population of GM.
This is a permanent role and comes with a salary of £61,407 - £69,118 per annum depending on experience.
At TfGM we encourage candidates to discuss flexible working options at any stage of the recruitment process. We are happy to #talkflexibleworking to help colleagues maintain a healthy work life balance.
Our benefits include:
Generous annual leave starting at 28 days (plus bank holidays), increasing with service, with options to buy more.
Free travel on buses across Greater Manchester, plus rail or Metrolink travel to and from work.
Local Government defined pension scheme with life cover of 3x salary and options to boost your contributions.
Enhanced family-friendly leave policies, including those supporting fertility treatment, alongside flexible and hybrid working and a special leave policy to support a range of unexpected events. Please note that qualification criteria may apply, including a requirement to have been employed with the organisation for a minimum specified period of time.
Discover more benefits including wellbeing support, Personal and Career Development, Flexible working, financial support and more on our website
What's next?
If you believe you have the skills and experience required, we’d really like to hear from you. To apply please submit your CV and also provide a covering letter providing clear examples of how your experience meets the requirements of the role, all appointments will be based on merit. Our short-listing process is anonymised, so please do not include your name or contact details on either of these documents. If any personal details are included these will be visible to the hiring manager.
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If you have completed the GM Elevate (Leadership Development) Programme, please indicate this within your application.
Please note we may close the advert early if we receive a high volume of applications.
NOTE TO AGENCIES we will be accepting direct applications only for this role. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral CV.
