We are looking for an SMM Manager to help grow and promote our portfolio of apps through social media, organic content, creator collaborations and smart distribution.
This role is for someone who understands how to turn social media into a real growth channel — not just posting content, but building reach, engagement, awareness and qualified user interest over time.
You will work closely with our content manager and help build a repeatable content system that includes social posts, short-form video, trend-based content, influencer activity and, ideally, email marketing support as well.
Responsibilities
- Manage and grow our social media presence across relevant platforms
- Create and publish posts with a clear focus on organic growth and engagement
- Work with our content manager on Reels / short-form video content
- Identify trends, viral formats and cultural moments that can be adapted for our apps
- Build and improve a scalable content production workflow / content factory
- Plan content calendars and ensure consistent publishing
- Support content promotion and distribution to maximise reach
- Test different content angles, formats and hooks to improve performance
- Research competitors, trends and best-performing app content in the market
- Help develop and manage influencer / creator collaborations
- Use AI tools активно in day-to-day work for ideation, scripting, repurposing, research and content optimisation
- Track performance, analyse results and suggest improvements based on data
- Support email marketing campaigns where relevant, including newsletters, launches and promotional flows
Requirements
- Proven experience in SMM / content marketing / social media growth
- Strong understanding of how to grow products or brands through organic social
- Experience creating or coordinating short-form video / Reels / TikTok-style content
- Strong feel for viral content, trends, hooks and audience behaviour
- Experience working with creators, influencers or community-led promotion
- Confident using AI tools to improve speed and quality of content work
- Able to work hands-on and move quickly from idea to execution
- English proficiency required; other languages are a plus
- Experience promoting mobile apps, digital products or startups
Nice to have
- Experience with email marketing
- Experience with TikTok, Instagram or LinkedIn growth
- Basic knowledge of funnels, user acquisition and conversion-focused content
- Experience with analytics tools and reporting
What success looks like in this role
- Social channels grow consistently and organically
- Content output becomes faster, more structured and easier to scale
- We launch more high-quality short-form content and trend-led creatives
- Social content contributes to stronger awareness, engagement and app growth
Pay: £300.00-£1,000.00 per month
Work Location: Remote
