Our Role
We’re looking for a commercially driven Paid Social & Affiliates Manager to lead two strategically important growth channels within The White Company’s performance marketing team. This is an exciting opportunity to join a fast-paced, ambitious team and play a key role in shaping the future of Paid Social and Affiliates across a premium multi-category retail brand, driving profitable customer acquisition, scalable revenue growth and channel innovation.
Paid Social is a high-profile growth channel within the business, with ambitious plans to scale new customer acquisition through smarter creative, testing and platform innovation. We’re looking for someone with a strong growth mindset who can push performance forward, challenge agencies and internal teams, and identify new opportunities to unlock scale and efficiency.
Affiliates is a smaller but high-potential channel with significant opportunity for expansion across publishers, creators and influencer partnerships. This role will play a key part in evolving the channel strategy and helping build the business case for future investment and growth.
What you’ll be doing
Own and deliver the Paid Social and Affiliate strategy across Meta, TikTok, Pinterest, YouTube and key affiliate networks/publisher partners
Drive profitable new customer acquisition while balancing efficiency, incrementality and long-term customer value, optimising activity across the customer journey – from brand awareness and consideration to conversion – through audience, creative and measurement strategies
Manage channel budgets, forecasting and investment planning against revenue and customer targets
Build ambitious testing roadmaps across audiences, creative, placements and campaign approaches to unlock scalable growth
Develop Affiliate into a broader publisher, creator and influencer-led acquisition channel
Use MMM, LTV and allowable models alongside platform and internal data to optimise performance and investment decisions
Lead regular reporting and performance analysis, translating data into clear commercial recommendations
Work closely with Creative, Brand, Ecommerce and CRM teams to deliver effective, insight-led campaigns
Manage agency and platform relationships, challenging partners to continuously improve performance and identify new growth opportunities
Stay ahead of platform developments, attribution changes and emerging acquisition opportunities
What skills & experience you’ll need
Significant depth of experience across Paid Social and/or Affiliate Marketing within Ecommerce, Retail or Direct-to-Consumer businesses. Founder-led business experience beneficial.
Strong experience working across Meta and Paid Social platforms
Experience driving customer acquisition and profitable channel growth
Experience developing publisher, influencer or partnership-led Affiliate strategies
Strong understanding of MMM, LTV, allowable models, incrementality and attribution
Experience managing agency and external partner relationships
Strong analytical and forecasting capability
Ability to turn data into commercially actionable recommendations
Experience building structured testing and optimisation plans
Strong stakeholder management and cross-functional collaboration skills
Ability to balance strategic thinking with hands-on execution
Highly commercial, analytical and growth-oriented
Proactive, curious and solutions-focused
Strong communicator with the ability to simplify complex performance data
Collaborative and relationship-driven
Adaptable and resilient in a fast-paced trading environment
What we’ll offer you
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.
Discount -Up to 50% discount and access to regular Sample Sales
Holiday - 25 days rising to 28 with length of service
Holiday Buy – opportunity to buy up to 5 days holiday
Pension Scheme - enrolled in our Group Personal Pension schemes upon joining the business.
Bonus - In addition to our competitive salaries, all our employees are entitled to join a discretionary bonus scheme (based on policy eligibility)
Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
Continued Development – We offer structured support from our own in-house Learning and Development Hub
Salary Sacrifice scheme for Electric vehicles (dependent on grade and meeting policy eligibility)
Continued Development - Inclusion on our Leadership Development Programme (eligibility for contracts of 6 months plus Grade D & E roles only)
Continued Development – We offer structured support from our own in-house Learning and Development Hub
Private Healthcare with additional Babylon Digital Healthcare (based on contract duration)
Life Assurance
White City House (Soho House Group)Tenants Membership at a discounted rate, offering access to facilities in the House
Additional Benefits
Fruit basket daily
Tea and coffee provided
Working from Home - option to work from home on Mondays and Fridays
Social - Christmas party/social events throughout the year
Seasonal Sample Sales
Volunteer Day - with a charity of your choice
Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gyms
Our Equality Diversity and Inclusion statement of commitment
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.
We'd love you to join us on our journey.
Our Sustainability statement of commitment
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet.’ We believe this should be reflected in everything we do
