National Campaigns Manager – 12 Month Maternity Cover
Popeyes are on the hunt for a National Campaigns Manager to lead some of our biggest brand, food and promotional campaigns across the UK & Ireland.
As our National Campaigns Manager, you’ll own the end-to-end delivery of nationwide campaigns, from exciting new product launches and large-scale promotions through to wider brand activity.
You’ll bring together teams across Marketing, Digital, PR & Social, CRM, Food, Operations, Tech, Customer Services, Creative and Media to make sure every campaign lands with impact, on time and in a uniquely Popeyes way.
This is a 12-month maternity cover role, reporting into our Senior Campaigns and Media Manager and based from our Ealing Broadway office three days per week.
- Own campaign, NPD and promotional briefs, turning customer, commercial and brand insight into strong campaign propositions
- Lead the end-to-end delivery of integrated campaigns across owned, earned, paid, CRM and restaurant channels
- Bring cross-functional teams together, keeping everyone aligned on timings, deliverables and campaign objectives
- Work closely with Food and Marketing teams to bring new product launches to market with impact
- Lead how campaigns show up across our restaurants and digital ordering touchpoints
- Track campaign performance against agreed KPIs and use the learnings to make future activity even stronger
- Experience managing integrated marketing campaigns from brief through to launch and evaluation
- Strong experience working across multiple channels and managing cross-functional teams and agencies
- Commercially minded, with the ability to use customer and performance insight to shape campaigns
- Experience delivering NPD, food, retail or promotional campaigns would be a strong advantage
- Confident managing multiple priorities, budgets and stakeholders in a fast-moving environment
- Highly organised and comfortable taking ownership
- Creative but commercially minded
- A confident communicator and strong relationship builder
- Curious about customers, competitors and emerging trends
- Collaborative, proactive and comfortable working at pace
Popeyes UK is one of the fastest-growing restaurant brands in the country, recognised by the Financial Times as the #1 fastest-growing Food & Beverage company in Europe and the #2 fastest-growing company overall in the FT1000: Europe's Fastest Growing Companies ranking. But our success is about more than growth—it's about people. That's why we've been recognised as one of the Sunday Times Best Places to Work for two consecutive years and named among the World's Happiest Places to Work, reflecting our commitment to creating a culture where everyone feels valued, supported and empowered to thrive.
Inclusivity and respect are at the heart of all we do. Popeyes is a place where everyone can be their true self, and everyone belongs. This is why we assess each application on the ability to do the job and nothing else.
