Are you a paid social specialist who loves getting into campaigns, testing ideas and finding ways to improve performance?
Great Ormond Street Hospital Charity is looking for a Senior Paid Social Executive to manage paid social campaigns from brief through to evaluation. Working hands-on in Meta and alongside our media agency, you’ll use audience insight, creative thinking and performance data to deliver campaigns that inspire people to take action.
You’ll work across fundraising and brand campaigns, collaborating with teams across the charity to test, learn and continually improve what we do. This reflects the genuinely hands-on, end-to-end nature of the role profile
Salary
The salary for this role is £40,909 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.
In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
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Manage paid social campaigns end-to-end, from briefing and planning through to campaign build, optimisation, reporting and evaluation.
- Develop paid social plans that bring together audience insight, creative thinking and performance objectives.
- Take a hands-on role in Meta Ads Manager, monitoring campaigns and making informed optimisation decisions to improve conversion, ROI and overall performance.
- Plan and run tests across audiences, creative, messaging and formats—using what you learn to make current and future campaigns better.
- Work closely with our media agency, creative and content teams to develop paid social activity that is engaging, platform-appropriate and built around audience needs.
- Use campaign data and tools such as GA4 to identify trends, understand performance and turn insight into clear recommendations.
- Build strong relationships with fundraising, marketing and other teams across the charity, helping stakeholders understand campaign plans, performance and opportunities.
- Keep curious about what's changing across paid social, from emerging formats and platform developments to privacy and measurement, and share useful learning with the wider team.
- Manage allocated paid social budgets carefully, ensuring our investment is focused where it can have the greatest impact.
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Proven hands-on experience planning, building and optimising paid social campaigns, particularly using Meta Ads Manager.
- Experience managing paid social campaigns from initial brief through to evaluation, with a strong understanding of conversion and ROI.
- Experience working with media agencies or external media partners.
- Strong understanding of paid social audiences, targeting, retargeting, testing and campaign optimisation.
- Experience analysing campaign performance and turning data into clear recommendations and actionable insights.
- Understanding of paid social creative best practice and how creative, audience and media work together to drive performance.
- Working knowledge of GA4, measurement, tracking and attribution.
- Strong stakeholder management and communication skills, with the confidence to work with colleagues at different levels across an organisation.
- Strong organisational skills, with the ability to balance several campaigns and priorities at once.
- A curious, proactive approach—you enjoy experimenting, learning and finding better ways to do things.
This is an opportunity to grow your paid social career, stay close to the platforms and have the freedom to test, learn and improve—using your expertise to deliver campaigns that make a real difference for seriously ill children and their families.
DBS - a basic DBS check is required for this role.
How to apply
Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete.
Closing date: 25th August 2026
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30 days annual leave (plus bank holidays)
- A flexible approach to working arrangements.
- Access to our enhanced pension scheme
- Life assurance
- Access to various health and wellbeing schemes, including the employee assistance programme.
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Every day, around 750 children and young people from across the UK are seen at Great Ormond Street Hospital (GOSH). At Great Ormond Street Hospital Charity, we help the hospital go above and beyond for seriously ill children, enabling kinder and better treatments, bringing hope for children with the rarest and most complex illnesses, and making hospital a little bit easier and a lot more fun for the thousands of children who are treated at GOSH every year. Our staff raise vital funds to support ground-breaking research, cutting-edge medical equipment, and the creation of child-centred facilities to help save more young lives, and essential support services that help save childhoods too.
Together, we can help give seriously ill children the best chance, and the best childhood, possible.
Our commitment to Equity, Diversity and Inclusion
We believe that GOSH Charity and the charity sector more widely should reflect the diversity of patients, communities, and society at large. We also know that having a more diverse and inclusive workforce will make us more innovative, challenge the status quo, and enable us to deliver more impact. We encourage applications from people of all backgrounds. In particular, we encourage applications from those who are currently under represented within the charity sector as they may be marginalised by race and/or ethnicity, sexual orientation, disability, long-term health conditions, or socioeconomic status.
If you would like more information about our approach to inclusive hiring please see our Inclusive Hiring Page here. You can also find out more about our commitments to EDI within our EDI Strategy here https://www.gosh.org/about-us/equality-diversity-and-inclusion-edi-strategy/
As a Level 2 Disability Confident Employer we are more than happy to make reasonable adjustments wherever possible throughout the recruitment process. For more information on this please contact
[email protected]
Applications will be reviewed on an on-going basis and we reserve the right to close the role prior to the closing date, should a suitable applicant be found. Therefore, you are encouraged to apply right away, to avoid disappointment.