Eternal Lake Nature Reserve is a peaceful, privately owned sanctuary open to the community for free. Grounded in holistic wellness and nature, our site strictly maintains a plant-based (vegetarian/vegan) and alcohol-free environment. We are relaunching our on-site space as a unified micro-bakery, specialty coffee shop, and curated eco-retail destination.
We are seeking an autonomous, forward-thinking General Manager to take complete operational ownership of the venue—driving daily footfall, building a passionate team, and managing our digital presence.
Key Responsibilities
- Complete Operational Ownership: Manage daily opening, service execution, closing routines, inventory control, and supplier relationships.
- Team Leadership: Recruit, train, schedule, and lead a lean team of up to 3 front-of-house baristas/prep staff.
- Marketing & Social Media Management: Plan and execute social content (Instagram/TikTok), manage the allocated digital ad budget (£200–£300/mo), and promote weekly bakery offerings and nature reserve events to drive consistent local traffic.
- Retail & Experience Integration: Oversee the combined café counter and retail display, ensuring beautiful presentation of local organic items and Osmio wellness products.
- Financial & Margin Control: Manage wage budgets, monitor stock waste, hit target margins (70%+ cafe), and submit a concise weekly performance summary to the site owner.
- Compliance: Maintain flawless food hygiene, health and safety records, and EHO compliance.
Requirements & Skills
- Hospitality Leadership: Minimum 2+ years of experience as a Manager or Assistant Manager in a specialty coffee shop, artisan bakery, or independent venue.
- Proven Digital Marketing Ability: Demonstrated experience creating engaging social media content (Reels/video) and managing basic Meta ad campaigns. (Candidate will be asked to share past campaign examples or portfolios during the interview stage).
- Financial Literacy: Sound understanding of food margins, labor targets, and point-of-sale (POS) systems.
- Ethical Alignment: Enthusiastic about promoting a 100% plant-based and alcohol-free vision in a nature-focused environment.
- Flexibility: Essential working availability across Thursday–Monday schedules, including peak weekends and Bank Holidays.
What We Offer
- Competitive base salary of £28,000 – £35,000.
- Quarterly performance bonus scheme (up to £5,000/year based on gross margins, wage controls, and revenue growth).
- Dedicated monthly marketing budget for ad testing and creative campaigns.
- A serene working environment surrounded by nature, with complete operational freedom to build the destination brand.
To Apply: Please submit your CV along with a short cover letter detailing your hospitality background and examples of social media accounts or marketing campaigns you have managed.
Pay: £28,000.00-£35,000.00 per year
Benefits:
- Discounted or free food
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site gym
- On-site parking
Work Location: In person
