Working hours
Monday - Friday 08:30 to 17:00
We are looking for a creative, proactive and organised Marketing & Content Executive to join our in-house marketing team. Working closely with the Marketing Manager and Brand Manager, you will support the planning and delivery of marketing campaigns across Northern Group's residential, commercial and workspace divisions.
This is a varied, hands-on role suited to someone with a passion for content creation, digital marketing and brand building. You'll play a key role in creating engaging content, supporting campaigns, growing our online presence and helping to promote Northern Group’s property services across Manchester.
Job Specification
- Creating engaging content across digital channels including social media, websites, email marketing to support Northern Group’s brand, properties, developments, communities, and wider marketing objectives.
- Designing graphics, presentations and marketing materials using Canva and Adobe Creative Suite.
- Plan, schedule and maintain social media content calendars, monitor channel performance, engage with audiences, and report on content performance, audience insights and emerging trends to inform future marketing activity.
- Writing blogs, website copy and supporting with all written content, with a focus on SEO, audience engagement, brand awareness and wider business goals.
- Creating email marketing campaigns through Mailchimp, including email design and content, database segmentation, customer communications, and campaign reporting.
- Support with monitoring website & campaign performance, analyse user behaviour, conversion rates through Google Analytics, and contribute ideas for actionable insight.
- Support with the development and delivery of paid social advertising campaigns across Meta and LinkedIn, monitoring performance and optimising campaigns to maximise return on investment.
- Contribute ideas for marketing campaigns and content that support business objectives and audience growth.
- Gather supplier quotes, invoices, and project cost information to assist marketing campaigns.
- Support resident engagement initiatives, including giveaways and community campaigns, building relationships with local businesses, commercial tenants and community partners to deliver collaborations, promotions and enhance the customer experience.
- Capturing photography and content across our developments, workspaces, commercial spaces, property listings and company events.
- Enhance Northern Group’s online presence across search engines and AI platforms by delivering SEO best practices, high quality content, partnerships and marketing initiatives.
- Assisting with wider marketing campaigns, reporting, award submissions and projects across the business.
Person Specification
We are looking for a candidate who has:
- Experience creating and distributing email campaigns.
- Experience creating content for social media platforms, particularly Instagram, TikTok, LinkedIn and YouTube.
- Experience using Google Analytics to monitor website & campaign performance, conversion rates, and analyse user behaviour.
- Knowledge and experience of paid social advertising such as Meta and LinkedIn.
- Strong copywriting skills with an understanding of content marketing, SEO and LLM’s.
- Experience using Canva and/or Adobe Creative Cloud.
- Basic video editing and photography skills.
- Excellent organisation and time management skills with the ability to manage multiple projects simultaneously.
- Strong communication skills and confidence working with colleagues, customers, suppliers and local businesses.
- A positive, proactive and collaborative approach, with a passion for marketing.
- An interest in property, placemaking, hospitality, lifestyle brands and Manchester’s neighbourhoods.
Requirements:
- Ideally at least 1 to 2 years’ experience in a marketing, content or social media role
- Degree level qualification in Marketing or related subject is desirable
- Driving licence is desirable
Other:
Basic annual salary of £27,000 per annum with on-target earnings, based on commision structure, of up to £29,600 per annum
Pay: Up to £29,600.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
- Sick pay
- Work from home
Application question(s):
- Are you located or able to commute to Ancoats?
Experience:
- Marketing: 1 year (preferred)
Work Location: Hybrid remote in Manchester M4 6WX
