The Davines Group, founded in Parma in 1983, specializes in professional cosmetic products under the brands Davines for haircare and [ comfort zone ] for skincare. Led by Chairman Davide Bollati and Chief Executive Officer (CEO) Anthony Molet, the Group is headquartered in Parma at the Davines Group Village, alongside which stand the Scientific Garden and EROC - European Regenerative Organic Center - a research center focusing on regenerative organic agriculture stemming from a partnership with the Rodale Institute. The Group became a B corp in 2016, and today has 9 offices, operates in 95 countries, and employs around 1000 collaborators globally. Since 2019, both the Italian and American subsidiaries have been Benefit Corporations.
UK TRADE MARKETING SPECIALIST:
JOB MISSION
The mission will be to lead the strategic and operational development of Trade Marketing initiatives that support our brands’ purpose and integrity; building awareness, loyalty and sustainable growth.
WHAT YOU WILL DO
Develop and finalize an annual trade marketing plan in line with global marketing strategy, brand values and develop new approaches for all direct channels, to drive sell in and sell out initiatives.
Strategic development of the promotional plan and associated presentation tools for brand/product launches, brand penetration, sales growth, customer acquisition & retention program
Ensure the planning and perfect execution of each animation, in line with brand guidelines and positioning;
Provide accurate forecasting for trade marketing activities
Take accountability for the ‘UK Business Hub’ and implement all relevant updates for our salon & spa partners
Establish KPIs, analyze results and develop strategies to maximize ROI.
Definition of the best local promotion strategies in order to bring a concrete commercial and economical evaluation and implementation;
Design and allocate resources and materials necessary to support animations (POS, samples, GWP/GWT & corporate GIFT, etc.);
Develop event strategy for the UK both B2B & B2C to drive Brand Awareness and achieve commercial KPIs, and implement all associated activities and initiatives.
Monitor the competitors’ activities on the market, through a constant relationship with Marketing, and with the sales force;
Coordinate with Global team to be fully aligned with the global strategy and develop tailor made actions based on local needs;
Studying and monitoring both [comfort zone] and /Skin Regimen/ brands’ market penetration;
Analysis of Market and competitors within sales and marketing data and trends in order to define strategical initiative programs for the sales team;
Definition and creation of specific tailor-made UK initiatives and projects;
Support the Education team with updates to the E’Learning Platform
Regular site visits with the team to build relationships, understand the result of the trade activities and for market research
WHO YOU ARE
Passionate in the beauty industry, with previous experience in trade marketing management within structured companies
Minimum 5 years of experience in a similar role
Previous experience on selective beauty brands is a plus
Have a business insight and understanding of trade marketing contests within the Beauty Market;
High social, communication, and negotiation skills;
Ability to handle multiple projects and priorities to meet deadlines
Strong analytical and organizational skills
Strong project/time management skills
Have a natural interest in global culture and lifestyle is a strong plus.
Excellent written and verbal English communication skills are essential
WHY YOU WILL LOVE WORKING WITH US
At Davines Group, we may not be perfect, but we are dedicated to creating a supportive and inspiring environment where we grow together. We believe in the power of beauty—both in the products we create and in the way we treat the planet and people. Sustainability is at the heart of everything we do, and when you join our team, you’ll become part of a company that makes decisions with the future in mind. We value individuals who are passionate about purposeful innovation and are eager to contribute to a positive impact on the world.
OUR COMMITMENT TO EQUITY, DIVERSITY, INCLUSION, BELONGING, WELLBEING AND CARE
At Davines Group, we believe that beauty begins with people. We are committed to fostering an environment rooted in equity, diversity, inclusion, belonging, wellbeing, and care, where everyone can be fully themselves and feel seen and valued.
This commitment is embedded in how we hire, collaborate, and make decisions, as we continuously evolve our practices to ensure fair access to opportunities, reduce bias, and create conditions where everyone can thrive. This commitment reflects our ambition to do our best, with the awareness that this path is a never-ending journey of continuous learning.
Learn more about our full JEDI (Justice, Equity, Diversity, Inclusion) Commitment here https://davinesgroup.com/en/our-impact/le-nostre-policy
EQUAL EMPLOYMENT OPPORTUNITY
In Davines Group we celebrate diversity, and inclusiveness is a crucial pillar of our Ethical Chart. For this reason, Davines Group does not discriminate in employment on the basis of race, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status or other non-merit factor.
