Lead Generation Account Manager
Digital Marketing (PPC) | Altrincham | 37.5 hours £25,000-£28,000 basic (DOE) + performance-driven progression
We're looking for a commercially-minded, high-drive Account Manager to take ownership of client trials and convert them into long-term revenue.
This is not a passive account management role. You'll be expected to influence decisions, demonstrate value quickly, and drive commercial outcomes.
The Role
You will manage PPC Lead Generation trials end-to-end, with a clear objective: turn short-term campaigns into long-term client partnerships.
You'll combine analytical thinking, persuasive communication, and commercial awareness to deliver measurable results and guide clients toward the right decisions.
What You'll Be Responsible For
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Owning trial performance and conversion outcomes - success is measured by your ability to convert and retain clients
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Leading strategic onboarding conversations to understand client goals, challenges, and commercial drivers
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Advising confidently on budget allocation and paid search strategy across platforms
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Running mid-trial reviews and performance discussions, translating data into clear, commercially relevant insights
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Improving campaign performance early in the learning phase to build momentum and credibility
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Clearly articulating ROI and long-term value, positioning ongoing PPC services persuasively
What We're Looking For
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Driven and outcome-focused - you take ownership and are motivated by results, not just activity
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Persuasive communicator - you can influence, challenge, and guide clients with confidence
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Rational, structured thinker - you interpret data logically and make sound, evidence-based decisions
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Commercially aware - you understand how your work impacts revenue and client success
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Comfortable leading conversations - you can take control of client calls and communicate with clarity and authority
What Sets Top Performers Apart
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They don't wait for direction - they proactively identify opportunities to improve performance and conversion
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They combine data-driven thinking with strong commercial instinct
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They are confident handling objections and steering conversations toward outcomes
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They focus on long-term value, not short-term activity
About Add People
Add People exists to help small and medium-sized businesses grow through effective digital marketing.
With over 250 colleagues and 4,000+ clients globally, we are proud to be a:
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Google Partner
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Microsoft Elite Channel Partner
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Facebook Marketing Partner
We are also an Investors in People Platinum organisation, offering structured onboarding, continuous development, and clear progression opportunities.
Why Join Us
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Sociable working hours
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Healthcare scheme
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Contributory pension
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30 days holiday (including bank holidays), increasing with service
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Sick pay (after qualifying period)
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On-site bar
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Cycle to work scheme
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Subsidised social events
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Regular incentives and performance rewards
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Inclusive, supportive culture (LGBTQ+ friendly, age-inclusive)
Job Types: Full-time, Permanent
Ability to commute/relocate:
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Altrincham WA15 8AB: reliably commute or plan to relocate before starting work (preferred)
Work authorisation:
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United Kingdom (preferred)
Work Location: Hybrid remote in Altrincham WA15 8AB
