About the Role
We are seeking a creative, commercially minded, and highly organised Marketing Executive to support and enhance the marketing activity across our portfolio of hotel properties. The successful candidate will play a key role in driving brand awareness, guest engagement, direct bookings, and meeting & events business through engaging digital content and targeted marketing campaigns.
Previous experience within the hotel or hospitality industry is essential, with a strong understanding of guest experience, hotel operations, and the competitive hospitality landscape.
Key Responsibilities
Content Creation & Social Media Management
- Create engaging, high-quality photo and video content showcasing bedrooms, meeting rooms, food & beverage offerings, events, and guest experiences.
- Produce short-form video content for social media platforms
- Manage, schedule, and monitor content across Instagram, Facebook, LinkedIn, and TikTok.
- Ensure consistent brand messaging and visual identity across all hotel properties.
- Develop creative campaigns that increase audience reach, engagement, and direct bookings.
OTA & Digital Content Management
- Manage and update hotel content across OTA platforms including Booking.com, Expedia, Hotels.com and other third-party channels.
- Ensure all hotel listings are accurate, engaging, and aligned with brand standards, including photography, descriptions, facilities, and promotional content.
- Optimise OTA content to maximise visibility, conversion, and booking performance.
- Work closely with Revenue and Sales teams to ensure promotions and offers are effectively communicated across all channels.
- Monitor competitor listings and industry trends to maintain a competitive online presence.
Hotel & Meeting Room Promotion
- Develop and execute marketing campaigns promoting corporate meeting spaces, conferences, weddings, and private events.
- Work closely with the Sales team to support MICE (Meetings, Incentives, Conferences & Exhibitions) business development.
- Promote each property’s unique selling points to drive occupancy and revenue growth.
- Assist in creating marketing collateral, promotional materials, and digital advertising campaigns.
Guest Engagement & Community Building
- Engage with guests online through social media interactions, messages, comments, and review responses.
- Encourage user-generated content and build an active online community.
- Monitor social media trends, competitor activity, and emerging digital marketing opportunities.
- Support reputation management across review platforms and social channels.
Influencer & Partnership Development
- Identify and develop relationships with influencers, bloggers, local creators, and media contacts.
- Coordinate hosted stays, collaborations, and promotional partnerships.
- Build relationships with local businesses, tourism partners, and community organisations to maximise exposure and cross-promotional opportunities.
- Support PR activity and local marketing initiatives where required.
Performance Monitoring & Reporting
- Track and report on key marketing KPIs including engagement, reach, follower growth, website traffic, OTA performance, and conversions.
- Analyse campaign performance and provide recommendations for continuous improvement.
- Produce monthly marketing reports and present insights to senior management.
Skills & Experience Required
- Previous marketing experience within the hotel, hospitality, or travel industry is essential.
- Experience managing OTA platforms and hotel listings.
- Proven experience managing social media platforms for a business or brand.
- Strong photography, videography, and content creation skills.
- Proficiency in Canva, CapCut, Adobe Creative Suite, or similar editing tools.
- Excellent copywriting and storytelling abilities.
- Good understanding of paid social advertising and digital marketing strategies.
- Ability to manage multiple projects, properties, and deadlines effectively.
- Willingness to travel regularly between properties.
Personal Attributes
- Creative, proactive, and innovative mindset.
- Passionate about hospitality and guest experience.
- Commercially aware with a results-driven approach.
- Strong communication and interpersonal skills.
- Confident working independently and collaboratively across departments.
- Flexible and adaptable in a fast-paced environment.
What We Offer
- Opportunity to work across five dynamic hotel properties.
- Creative freedom to shape and grow the group’s social media presence.
- Career development within a growing hospitality portfolio.
- Supportive and collaborative working environment.
Work Location: In person
