Role description
LTM is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 750 clients, LTM brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by nearly 90,000 talented and entrepreneurial professionals across more than 30 countries, LTM — a Larsen & Toubro Group company — combines the industry-acclaimed strengths of erstwhile Larsen and Toubro Infotech and Mindtree in solving the most complex business challenges and delivering transformation at scale. For more information, please visit .
Salesforce Marketing Cloud Personalization consultant
London UK
Hybrid – 2-3 days a week
Job Summary
Seeking a Senior Specialist with 7 to 11 years of experience in Salesforce Marketing Cloud Personalization Interaction Studio to drive personalized marketing strategies and solutions
Job Description
- Design develop and implement personalized marketing campaigns using Salesforce Marketing Cloud Personalization.
- Interaction Studio Collaborate with cross functional teams to integrate.
- Interaction Studio capabilities into broader marketing strategies.
- Analyse customer behaviour and data to optimize personalization tactics and improve customer engagement.
- Stay updated with the latest trends and best practices in Salesforce Marketing Cloud and personalization technologies.
- Ensure seamless integration of personalization workflows with existing marketing automation and CRM systems.
- Provide expert guidance on the use of Interaction Studio features to enhance campaign effectiveness.
- Monitor and report on campaign performance metrics to inform continuous improvement efforts
Roles and Responsibilities
- Lead the design and execution of personalized customer journeys leveraging Interaction Studio.
- Work closely with business stakeholders to gather requirements and translate them into technical solutions within Salesforce Marketing Cloud.
- Manage end to end delivery of personalization projects ensuring timely and quality execution.
- Provide mentorship and technical leadership to junior team members on Interaction Studio best practices.
- Troubleshoot and resolve issues related to personalization campaigns and platform integration Collaborate with data analytics teams to derive actionable insights for campaign optimization
- Drive adoption of Salesforce Marketing Cloud Personalization tools across marketing teams to maximize ROI
Skills
Mandatory Skills : Salesforce Marketing Cloud Personalization (Interaction Studio)
Skills
Mandatory Skills : Salesforce Marketing Cloud Personalization (Interaction Studio)
About LTM
LTM is an AI-centric global technology services company and the Business Creativity partner to the world’s largest and most disruptive enterprises. We bring human insights and intelligent systems together to help clients create greater value at the intersection of technology and domain expertise. Our capabilities span integrated operations, transformation, and business AI — enabling new ways of working, new productivity paradigms, and new roads to value. Together with over 87,000 employees across 40 countries and our global network of partners, LTM — a Larsen & Toubro company — owns business outcomes for our clients, helping them not just outperform the market, but to Outcreate it. Please also note that neither LTM nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTM for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTM disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/
