The Senior Manager, Creative (Shopper) GB is responsible for developing, localizing and executing shopper focused content and instore activation assets that bring Coca-Cola brands to life across the GB retail and away from home landscape.
This is a new local role, introduced only in Top 9 markets to enhance local relevance, commercial integration, and end to end creative excellence from sell-in to shelf.
As Smartwater, Costa, Stills, CCTM, and Sparkling Flavours categories accelerate in GB, the need for high impact shopper creative—tailored to retailer, channel, format, and consumption occasion—has become critical. This role ensures that local brand plans translate into breakthrough, insight driven shopper assets, optimized for POS, retail media, grocery multiples, convenience, forecourts, and foodservice outlets.
Working within the GB Integrated Marketing Experience team, this Senior Manager collaborates closely with local brand teams, Commercial, Shopper, RGM, bottler partners, and external agencies to deliver shopper-ready creative that converts demand into purchase, while strengthening brand equity at the point of choice.
This role is hands-on, executional, and requires a strong understanding of shopper communication principles, design know-how, creative judgment, channel and retail understanding, familiarity of bottlers dynamics and the ability to work autonomously without central support.
Shopper Strategy & Development
Ensure creative solutions reflect shopper insights and principles, category triggers, customer needs, and consumption occasions.
POS, Retail & Customer Specific Creative
Lead creation or adaptation of instore and POS assets including shelf strips, gondola ends, wobblers, barkers, display units, digital commerce assets, retail media assets, and promotional material
Develop or adapt creative for sell-in materials (customer decks, visuals, mockups, display concepts) working closely with Commercial and Shopper teams.
Cross Functional Collaboration
Work closely with Commercial & Channel, RGM, Shopper Marketing, Insights, and bottler partners to optimize creative impact at point of choice.
Agency & Partner Management
When needed, produce or adapt lightweight creative content using design tools (Illustrator, Photoshop, etc.).
Creative Excellence & Performance
Ensure all shopper creative adheres to brand guidelines, design systems, VIS, and packaging principles outlined by central Operating Unit shopper team
Identify opportunities to innovate with new shopper formats, retail technologies, digital signage, and retail media platforms.
Ways of Working & Leadership Behaviours
Qualifications & Requirements
Associate’s or Bachelor’s degree in Creative Design, Graphic Design, Marketing, Communications, or related field.
Demonstrated experience creating shopper, retailer, digital, social, experiential creative assets.
Creative Culture: Work alongside best in class brand leaders, agencies, and designers in a creative, innovative environment.
Adobe Illustrator, Adobe Photoshop, Agency Management, Arts Education, Creative Briefs, Creative Design, Creative Directing, Graphic Design, Motion Graphics, Photography, Relationship Building, Storyboards, Strategic Thinking, UI UX (Inactive), User Experience (UX) Design, Visual Design, Visual Graphics (Inactive), Waterfall Model
Location(s):
United Kingdom
City/Cities:
London
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 9, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
