bout the role:
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he Assistant Manager will lead the day-to-day management of the flagship store, taking responsibility for all aspects of store operations, from team supervision, coaching and training to delivering our gold-standard customer service. You will play a key role in driving sales and achieving commercial KPIs, while also overseeing inventory. You will support the Area Manager with strategic initiatives and are always striving for excellence.
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reas of responsibility:
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tore Operations
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- wn the end-to-end running of the store, ensuring it operates smoothly, consistently, and to brand standard at all times
T- ake responsibility for staff rota, ensuring it is planned effectively, communicated clearly, and updated with all absence and holiday records
L- ead by example in upholding company policies, ensuring full team understanding and consistent application across D&I, absence, and conduct
A- ct as the store’s primary keyholder, taking accountability as the first point of contact in any emergency situation
T- ake ownership of daily store readiness, ensuring the shop floor, stockroom, and visual merchandising are always presented to the highest standard
M- anage all store supplies and facilities, ensuring the team has everything required to operate efficiently without disruption
B- e accountable for Health & Safety, ensuring standards are upheld, equipment is maintained, and the team feel confident and responsible in following procedures
O- wn uniform standards across the team, ensuring alignment with brand expectations and addressing any inconsistencies
T- ake full responsibility for stockroom organisation, ensuring clarity, efficiency, and ease of access for the team
O- wn all in-store POS and materials, ensuring accurate, on-brand execution at all times
M- anage store costs responsibly, making considered decisions and taking ownership of spend within the store
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ommercial Performance
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- wn overall store performance, with full accountability for delivering strong commercial results
L- ead the team to understand and engage with store goals, creating clarity on priorities and expectations
T- ake responsibility for setting the tone around performance, driving a culture of ambition, accountability, and results
I- dentify opportunities to improve performance, taking proactive action and leading the team through change where needed
L- ead ongoing training and development, ensuring the team are confident in customer service, styling, and selling skills
O- wn and maintain exceptional retail standards, ensuring the store consistently reflects the brand at its best
B- uild and nurture relationships within the local community, positioning the store as a key destination
T- ake accountability for store events and partnerships, ensuring they are well planned, well executed, and aligned with the brand
W- ork collaboratively with marketing and external partners, ensuring strong representation of the store
R- eporting and sharing clear insights, feedback, and opportunities with the wider business
A- ct as the voice of the customer, feeding back trends, behaviours, and opportunities to improve to the wider teams
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- aintain strong product and brand knowledge, leading the team to do the same
S- tay commercially aware, understanding competitor activity and the local trading environment
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tock Management
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- wn stock presentation and VM execution, ensuring it is always aligned with brand direction and relevant to the customer
T- ake responsibility for inventory management, maintaining accuracy and strong control of stock within the store
E- nsure strong visibility of stock levels and performance, taking action where needed to optimise availability
A- nticipate and plan for stock movements, working ahead of deliveries, recalls, and seasonal changes
C- ollaborate proactively with Merchandising, ensuring the store has the right stock to meet customer needs
E- nsure the shop floor is consistently replenished, maintaining a strong and complete product offer in collaboration with the VM
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ustomer Experience
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- wn the delivery of a “gold standard” customer experience, ensuring every interaction reflects the brand
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- ead from the front on the shop floor, setting the example for service, styling, and customer engagement
T- ake responsibility for building strong customer relationships, both personally and across the team
D- rive a clienteling mindset, ensuring a focus on loyalty, retention, and long-term relationships
E- nsure the brand tone of voice is consistently delivered, coaching the team where needed
I- s the go to person for customer issues, resolving them with professionalism, confidence, and care
M- aintain strong awareness of the customer and local area, ensuring the experience feels relevant and personalised
E- nsure the team are confident in all aspects of the customer journey, including styling and alterations
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bout You:
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xperience
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- as previous managerial & operational experience in a luxury retail environment
P- roven excellence in customer service and issue resolution
C- ommercial driven, with proven experience with in store KPI’s such as ATV, UPT & conversion
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- trong and proven leadership capabilities, is a team player and is inspiring and able to motivate staff to achieve the stores targets
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kills & Attributes
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- he ability to work under your own initiative and problem solve
S- trong time management and organisation skills can effectively manage workload and priorities
H- as impeccable standards and is bought into the Fold Values
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enefits and Perks:
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e believe great work happens when people feel supported, valued, and inspired—here’s how we make that happen:
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- 3 days holiday (25 days + bank holidays) + option to buy more!
P- ension scheme
S- alary sacrifice options (pension & childcare)
F- inancial wellbeing platform to support your goals
£- 1,250 annual The Fold gift voucher
B- ike to work scheme to save on bikes & equipment
E- mployee Assistance Programme (confidential wellbeing support when you need it)
E- ye care support
E- nhanced maternity pay
F- riends & family discount – enjoy 50% off full retail price
M- onthly social events, plus summer & Christmas parties
S- ummer Fridays for that early start to the weekend
F- ully stocked snack cupboards, fresh fruit, plus great coffee & tea
Opportunities to give back through volunteering with our charity partner, Smart Works
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hy The Fold:
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- brand with a clear point of view and a fiercely loyal customer base — you will be selling something you can believe in
O- pportunity to play a highly visible role in a growing premium fashion brand
D- irect exposure to the leadership team and key strategic initiatives
B- road and genuinely commercial remit with real influence on business performance
O- pportunity to help shape the next stage of international and operational growth
E- ntrepreneurial environment with high levels of ownership and autonomy
C- ollaborative culture with ambitious plans for the future
R- ecent investment from a new owner. The brand is at a new chapter of growth across both existing and new channels, and operates internationally.
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iversity and Inclusion:
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e promote a diverse and inclusive workplace which harnesses the benefits of the diversity of our team and strives to represent the communities in which we live and work. Our vision is to establish an environment that attracts individuals from a wide range of backgrounds and talents, empowering them to contribute their best and authentic selves. We welcome and encourage applications from those who share our commitment to fostering this inclusive and authentic work culture.
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