Job Title: Paid Search Executive
Location: London, Blackfriars
Salary: Competitive
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Travelbag began back in 1979 and we wanted to offer more than just package holidays. That’s why over 40 years later we’re still tailor-making long-haul holidays and putting our customers at the heart of everything we do - we aim to make out there, easy. We are part of the dnata family one of the world’s largest air and travel services providers
We are now recruiting for a Paid Search Executive, to bring fresh ways of working to achieve the goals and objectives of the business. Lead generation is the primary conversion metric for Travelbag with leads being generated online, over the phone & in-store. This is an exciting opportunity for a highly skilled paid search marketeer to shape and execute a true omnichannel strategy.
Your day-to-day tasks will primarily include creation, administration, optimisation & management for paid online marketing channels for Travelbag. These core channels include PPC, retargeting & affiliate marketing. Whilst PPC is the main focus of this role, you will be expected to own the performance of each digital distribution channel & share insights with the wider Travelbag teams.
You will be the primary contact for key supply partners such as Google to ensure we are always at the forefront of new functionality & that we are always maximising our return on investment.
You will be a key part of the commercial team highlighting areas of growth and opportunity feeding into overall performance in a fast-paced trading environment.
Hours: Full-time – 37.5 Hours per week
Job Accountabilities
- Creation of PPC campaigns
- Optimization & management of PPC campaigns
- Lead the affiliate marketing programme
- Manage retargeting campaigns
- Focus on lead generation
- Maximize paid performance aligned to trading delivery
- Budget & spend management
- Main point of contact for key suppliers
- Stakeholder Management
To be considered for this role, we need you to have the following skills, experience and qualifications:
- Experience with Google SA360 & Google Analytics
- Understanding of the different bid strategies available
- Valid Google Search Ads accreditations an advantage
- Previous experience of managing Affiliate marketing programmes
- Experience in managing significant workloads and prioritization
- Good analytical & numeracy skills
- Strong commercial acumen
- Microsoft Office proficiency e.g. Excel, PowerPoint, Word, Outlook
- Excellent organisational skills and ability to work under pressure and a fast pace
For more information, please click on the job description below
Travelbag operates 8 retail stores and a virtual call centre in the UK and is owned by dnata Travel, part of the Emirates Group. In the UK, our brands also include Gold Medal Travel.
This role is at our office is based in Blackfriars, 10 St Bride Street, London, EC4A 4AD.
We have some fantastic benefits, making us a great place to work:
- Travel discounts – we have a dedicated Staff Travel Team to help you plan your next adventure
- 25 days annual leave, increasing to 28 days after 5 full years of service (+ bank holidays)
- Additional annual leave purchase scheme
- Company pension scheme
- Life assurance
- Low-cost health care for you and your family
- Employee Assistance programme
- Mental Health First Aiders
- Ongoing development – we have an in-house People Development Team
- Industry/social events – including supplier events, office socials & parties and pop-up shops
- Cycle to work scheme
- Reward & recognition programme
- Belong programme - Employee Resource Groups (ERGs) that play a crucial role in implementing our DEI strategy
- Volunteer days – one day’s paid leave each year to volunteer with a registered charity
- dnata4good – supporting the local communities we work, live and thrive in
- Refer a friend scheme
- Free eye care tests
- Free Taste Card membership– offering discounts on dining out, movies, attractions, takeaways and online shopping
- Casual dress code
- Free tea and coffee, break out areas with free wifi
