Job Overview
We are seeking a dynamic and detail-oriented Marketing and CRM Executive to join our team. The Marketing executive will focus on customer relationship management using the CRM system to execute marketing campaigns, analyse data and identify improvements for Circle Leasing. The Marketing Executive will manage Circle Leasing digital campaigns and our online presence with the aim of growing our customer base.
This role offers an exciting opportunity to contribute to our organisation’s growth through innovative marketing initiatives and effective client engagement. The successful applicant will possess strong organisational skills, excellent communication abilities, and a solid understanding of digital marketing tools and techniques.
Duties
· Manage and maintain HubSpot CRM platform, ensuring data is accurate and compliant with GPPR regulations
· Manage customer interactions and execute data driven market strategies, focusing on customer relation and acquisition.
· Build and optimise automated workflows, lead nurture sequence and contact lifecycle stages
· Serve as the administrator of HubSpot CRM system
· Monitor and report of CRM performance metrics, providing insight to the business
· Plan, execute and optimise multi-channel CRM campaigns (email, SMS, push notifications, loyalty programs).
· Create and update sales support materials on a regular basis, including vehicle specification sheets
· Planning, developing and implementing marketing communication campaigns using HubSpot
· Develop campaign content including copywriting, image selection and calls to action aligned with brand guidelines
· Manage and post on the company social media avenues, to ensure customer engagement. (LinkedIn, Instagram, Facebook etc)
· Create original content including graphics, short videos, and written posts using tools such as Canva, Adobe or similar
· Website administration ensuring all details withing are current, accurate and engaging
· Writing and proofreading creative copy aimed at customers and industry experts
· Coordinating internal marking and organisation’s culture along with the People, Environment and Culture Manager
· Produce marketing reports coving campaign performance, web analytics and social media marks
· Support management team with ad-hoc management tasks, event co-ordination and collateral production
· Report to the Head of Sales and Purchasing on Marketing related activities.
Knowledge and Skills
· Sound knowledge of marketing principles
· Understanding of digital marketing strategy
· Understanding of CRM systems and customer journeys (preferably HubSpot)
· Good understanding of the overall business and marketing objectives
· Technical skills, including Microsoft office packages, internal systems and Photoshop
· Excellent communication, project management and stakeholder management skills.
· Good organisational skills, with the ability to multitask on various projects at one time
Pay: Up to £30,000.00 per year
Benefits:
- Company pension
- Free parking
- On-site parking
Work Location: In person
