Department: Fundraising, Marketing & Communications
Reports to: Director of Fundraising & Communications
Work Pattern: Full Time (35 hours per week)
Location: Hybrid working (3 days in office Aylesbury, Bucks)
Salary: £35,000-£39,000
The Marketing and Communications Manager will lead the development and delivery of integrated marketing and communications activity to support Calibre Audio’s growth, brand awareness and member engagement. The postholder will play a pivotal role in increasing audience reach, driving acquisition, enhancing supporter journeys and positioning Calibre Audio as the leading UK charity for audiobooks.
The role combines strategic planning, hands-on campaign delivery, performance analysis and stakeholder collaboration to support the achievement of ambitious income and membership targets.
Key Responsibilities
Marketing Strategy & Delivery
- Develop and deliver an integrated marketing strategy aligned with organisational objectives.
- Lead multi-channel campaigns (digital, social, email, paid media and partnerships) to drive acquisition, engagement and retention.
- Deliver an “always-on” acquisition programme across key channels.
- Ensure all activity contributes to reducing cost per acquisition.
- Manage marketing budgets, ensuring effective allocation and optimisation of spend.
Audience Growth & Brand Development
- Grow Calibre Audio’s social media audience and increase engagement through targeted campaigns.
- Lead initiatives to increase brand awareness and position Calibre Audio as the UK’s leading audiobook charity.
- Develop and maintain consistent brand messaging and identity across all platforms.
- Plan and manage a forward social media content calendar to ensure timely, effective delivery.
Digital Marketing & Performance
- Oversee the effective use of Google Ad Grants ($10,000/month), ensuring quality lead generation and measurable results.
- Monitor, analyse and report on campaign performance using data-driven insights to improve outcomes.
- Implement testing frameworks (A/B testing, optimisation cycles) to improve conversion rates and engagement.
Membership Growth & Supporter Journeys
- Support the growth of active memberships.
- Contribute to the development and delivery of supporter journeys across marketing and fundraising channels.
- Improve member satisfaction through targeted communications and continuous feedback loops.
Communications & Engagement
- Develop and implement an integrated communications plan for internal and external audiences.
- Increase engagement with communications across staff, volunteers and members.
- Oversee production of regular newsletters and stakeholder communications in accessible formats.
- Deliver social engagement campaigns to drive interaction and community building.
- Manage and optimise email marketing platforms (e.g. MailChimp) for effective stakeholder communication.
Ambassador & Advocacy Programmes
- Support the rollout of patron, VP and ambassador programmes.
- Develop a user ambassador initiative showcasing member stories to drive advocacy and awareness.
Internal Communications & Collaboration
- Improve internal communications processes, ensuring effective feedback loops between teams and leadership.
- Increase staff satisfaction and engagement with communications.
- Work closely with fundraising colleagues to align campaigns with income generation objectives.
Leadership & Management
- Manage and develop external suppliers where applicable.
- Foster a culture of collaboration, creativity and accountability within the team.
- Provide regular reporting and insight to senior leadership on marketing performance.
Person Specification
Experience
- Proven experience in a marketing or communications management role (charity or not-for-profit desirable).
- Track record of delivering successful multi-channel marketing campaigns.
- Experience in digital marketing, including social media, email marketing and paid advertising.
- Experience of using data and analytics to drive decision-making and performance.
Skills & Knowledge
- Strong strategic thinking combined with hands-on delivery capability.
- Excellent written and verbal communication skills.
- Strong project management and organisational skills.
- Budget management and ROI analysis experience.
- Knowledge of CRM systems and marketing platforms (e.g. MailChimp, HootSuite, Google Ads).
Personal Attributes
- Creative, proactive and results-driven.
- Passionate about accessibility and inclusion.
- Strong interpersonal skills with the ability to influence and collaborate.
- Comfortable working in a fast-paced environment with competing priorities.
Additional Information
The role may require occasional out-of-hours work for events or campaign launches. The postholder will be expected to champion Calibre Audio’s values and commitment to accessibility in all communications.
Pay: £35,000.00-£39,000.00 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
- Work from home
Work Location: Hybrid remote in Aylesbury HP22 5XQ
