Work closely with Planning and AV teams to translate briefs and strategic direction from planning into detailed programmatic activation plans, with particular ownership of CTV/SVOD and Amazon DSP campaigns
Manage campaign setup, trafficking and optimisation across DSPs, with a focus on Amazon DSP and CTV supply partners (Prime Video, Netflix, Disney+, Paramount+ and more)
Research and recommend inventory sources, ad formats and tactics as the CTV/SVOD landscape evolves
Work with ad operations to ensure correct trafficking and pixel implementation
Work closely with planning teams to ensure programmatic recommendations complement overall media strategy and campaign objectives
Analyse campaign data to identify optimisation opportunities.
Support client teams with campaign commentary, learnings and post-campaign analysis
Maintain and grow strong relationships with key media, data, and tech partners
Support and train junior team members on campaign setup and platform use