Embed Customer & Shopper-Led Decision Making
Enable the business to more effectively leverage existing data, insights, and knowledge, ensuring customer and shopper perspectives are consistently at the heart of commercial decisions. Drive clarity, accessibility, and adoption of insights across teams
Lead High-Impact Shopper & RGM Research
Lead end-to-end delivery of ad hoc shopper and RGM research—shaping key business questions, prioritising initiatives, and translating findings into clear, actionable recommendations. Partner closely with RGM and Category teams across markets, ensuring insights are scaled and embedded to drive broader business impact.
Evolve Insight & Research Capabilities
Continuously enhance and refine research approaches to improve efficiency, realism, and engagement. Introduce new methodologies where appropriate, ensuring insight generation keeps pace with evolving business needs and delivers maximum commercial value.
Accountabilities / Metrics
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Ensuring the business has the insight required to better serve the shopper & customer
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GP impact of research interventions
