Partnerships Activation Executive

Wolverhampton Wanderers FC -
Wolverhampton

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Job details

Full-time
1 hour ago

Qualifications

Business Management
Report writing
Marketing campaign planning
Report generation
Marketing
Event management experience
Partnership building
B2B
Relationship management
Safeguarding procedures
Events management
Child safeguarding
Business
Communication skills
Marketing
A Level

Full job description

JOB DESCRIPTION

JOB TITLE: Partnerships Activation Executive
DEPARTMENT: Sponsorship
REPORTS TO: Head of Partnerships
LOCATION: Molineux
HOURS: 37.5 hours per week
DATE: August 2026

We are Wolves. English football’s original innovators.

As a founding member of the Football League, we boast one of the richest histories in the beautiful
game, shaping modern football while always staying true to our Old Gold roots.

Our purpose is to make our pack proud by uniting our city, inspiring our communities and delivering
unforgettable moments.

We challenge ourselves to be brave, embrace new ideas and take ownership of our actions, while
earning trust through integrity, respect and humility. United as One Pack, we care for one another,
celebrate our differences and work together to achieve more than we ever could alone.

At Wolves, we honour the past, while seizing the future.

We are committed to safeguarding and promoting the welfare of children, young people and
adults at risk. We expect all colleagues and volunteers to share this commitment. This means that
the post-holder is required to apply all relevant policies and uphold the Club’s commitment to
safeguarding children, young people and adults at risk

_____________________________________________________________

Job purpose

Wolves are looking for a talented Partnerships Activation Executive to join our sponsorship team.
You’ll work with our Head of Commercial, Partnerships Activation Manager and the sponsorship
sales team design, to implement and deliver partner marketing campaigns and strategies through
utilisation of Club and partner marketing/promotional inventory.

With a strong focus on delivering partner objectives, the Partnerships Activation Executive will also
be responsible for delivering business retention, growth and profitability across the Club’s well-
established partner’s programme.

Your day to day role will be focused on the management of the Club’s Official Partners, Regional
Partners and player sponsorships as well as leading the management of partners and sponsors
across our Academy, Women’s and eSports teams.

You will be responsible for strong relationship development and marketing campaign performance
through both independent research, knowledge of the partner and awareness of high performance
and success within the sports marketing landscape.

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Wolves are the ultimate challenger club for challenger brands so you will need to be able to
demonstrate that you can think outside the box, this isn’t about delivering rights and inventory; this
is about understanding our partners, their objectives and challenges and creating experiences and
activations to build relationships for short, medium and long term success.

You will report to the Partnerships Activation Manager and your ability to build relationships with
partners and sponsors and other departments within the Club will be key in order to effectively
design, present and deliver engaging, purpose driven experiences and content for partners and
sponsors throughout the Season.

You will be responsible for the delivery of partner and sponsor marketing rights and inventory on
matchday ensuring all stadium advertising is delivered as per the partner brief.

_____________________________________________________________

Key responsibilities

Working with the club’s sponsorship, marketing, digital and media teams to efficiently and

effectively design and create marketing campaigns, content and experience that deliver
contractual rights and inventory but support the delivery of partner and sponsor marketing
objectives

Manage partner and sponsor matchday inventory and marketing, ensuring partners

advertising and marketing is best in class and delivers high media performance

Develop close, trusted relationships with the Club’s Official Partners, Regional Partners,

Wolves Women, Academy and eSports partners and sponsors to support partner activation
plans, retention and commercial growth as effectively as possible

Lead in the delivery of partner and sponsor communications from the Club, monthly

newsletters, fixture notifications and matchday invitations

Support the partnership team with presentation creation, hosting and activation during

matchday and non-matchday

Support the creation, marketing and delivery of sponsorship events (partner days &

networking opportunities)

To present the product in a structured professional way

To collect data, financial records and statistics to create a variety of reports suitable for use

internally and externally in a concise, professional manner

General responsibilities

Compliance with Club policies

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Compliance with the Club’s health and safety procedures

Compliance with the Club’s safeguarding policies

To promote the Club’s values

To work consistently to embed equality & diversity into the Club

To undertake such other duties as may be reasonably expected

To maintain professional conduct at all times

_____________________________________________________________

Key relationships

Working closely with the Partnership Analyst, Marketing and Media Teams the Partnerships

Activation Executive will be required to effectively activate various initiatives throughout the
Season.

Co-ordinating and presenting partner’s activation and promotional campaigns across the

Season in a professional, structured manner.

Developing close relationships with the Club’s Partners and Sponsors to support partner

activation plans, retention and commercial growth as effectively as possible.

_____________________________________________________________

Scope of job

The Partnerships Activation Executive will be responsible for efficiently and effectively delivering
partner activation campaigns through inventory and rights utilisation on an individual basis and
across the whole Season with campaigns designed to achieve and exceed objectives as defined by
the partner.

The job holder will be required to build close relationships with partners to ensure retention and
continuous commercial growth across the Football Club, Academy, Women’s and eSports Teams.

V5 June 2021

_____________________________________________________________

General responsibilities

Compliance with Club policies
Compliance with the Club’s health and safety procedures
Compliance with the Club’s safeguarding policies
To promote the Club’s values
To work consistently to embed equality & diversity into the Club
To undertake such other duties as may be reasonably expected
To maintain professional conduct at all times

_____________________________________________________________

Equality, Diversity, and Inclusion

The post holder will demonstrate a strong commitment to equality, diversity, and inclusion,
supporting the organisation’s strategic aims to remove barriers and address inequality. You will play
an active role in promoting an inclusive, discrimination-free environment that ensures fair access to
opportunities and resources. This includes fostering a culture of dignity, respect, and belonging
where everyone is empowered to contribute, perform, and reach their full potential.

_____________________________________________________________

Safeguarding Statement

We are committed to safeguarding and promoting the welfare of children, young people and adults

at risk. We expect all those associated with WWFC to share this commitment. This means that the

post-holder is required to apply all relevant policies and uphold the Club’s commitment to

safeguarding children, young people and adults at risk.

V5 June 2021

Person Specification

Job Title: Partnerships Activation Executive

Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a defined system,
method or procedure, legal or regulatory frameworks etc

Essential

Understanding of rights and inventory which typically form the building blocks for

Partnership/Sponsorship agreements

B2B knowledge and/or knowledge of the sports sponsorship marketplace

An understanding of Safeguarding children, young people and adults at risk and wellbeing

considerations.

Desirable

Understanding of Premier League sponsorship activation initiatives and campaigns

Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, coaching skills
etc

Essential

Confident and articulate communicator at all levels

Excellent presentation skills and able to present confidently to members of staff at all levels

Desirable

Utilisation of sponsorship management CRM system as well as Office 365 software to effectively

manage inventory

General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working
etc

Essential

Promote, adhere to and implement the Club’s Equality Policy and to work consistently to embed

equality and diversity within Club.

Commitment to customer service and detail

Dynamic, confident, determined, pro-active, organised and methodical

Ability to work calmly under pressure and as a member of a team and individually
Understanding of how to work safely with children, young people and adults at risk to uphold

Safeguarding best practice.

Desirable

Ability to understand and adapt to the culture of a professional football club and business

Experience: proven record of experience in a particular field, profession or specialism.

Essential

Marketing campaign or Event management

Desirable

Previous experience managing inventory/rights on behalf of a rights holder

Qualifications: the level of educational, professional and/or occupational training required

Essential

Educated to A-Level, equivalent or higher

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Desirable

Degree in Business Management, Marketing or equivalent

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