Digital Marketing Manager
Hall & Woodhouse is the Dorset based brewer of the award-winning Badger ales; and owner of over 170 high end pubs, restaurants and inns throughout the South of England. Founded in 1777, H&W is a family-owned company that blends the best traditional values with a progressive and inclusive approach to business. We have a great opportunity for a career minded professional to fulfil a key role in our Hospitality Marketing team, reporting to the Head of Hospitality and Marketing – Managed Houses.
Your rewards as a Digital Marketing Manager at Hall & Woodhouse:
A wide and empowering remit, working on a legendary brand of pubs and beers:
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Up to £46k salary per annum based on your level of development in the role
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A comprehensive package of lifestyle benefits covering health, pension, wellbeing, drinks allowance and discounts
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Combination of working from home and from our brewery in Blandford, Dorset
The Role:
The Digital Marketing Manager is responsible for the delivery of all digital marketing including websites, e-CRM, SEO, paid digital advertising & social media. The candidate will have a strong background in hospitality marketing or a relatable industry with a key understanding & interest in digital channels.
Key Responsibilities:
- Maintain & develop our websites to be best in class
- Deliver key additional website projects as are needed
- Utilise the e-CRM system to its fullest potential
- Grow covers & online bookings from paid activity
- Build best-practice and insight-led paid digital advertising, email, social media, and display advertising campaigns to drive covers
- Continue to find ways to grow & develop new audiences and increase our emailable database size
- Be the champion of marketing data and draw insights for the department from the e-CRM system
- Act as chief liaison for the key digital agencies across web, social, e-crm and any other digital agencies that we are engaged with
- Manage the ordering app, zonal loyalty scheme and voucher management systems and deliver on these as required
- Support the wider pubs marketing team and commercial umbrella team on any other marketing initiatives, campaigns or promotions as might be needed
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Monitor and report on digital guest journey insights using Google analytics with recommendations across Corporate and Managed websites to increase traffic and interaction
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Act as key point of contact across pubs and houses for PR support
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Lead team to deliver best in class guest comms and campaigns
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Liaise with Pubs Marketing Manager to agree termly support plans for Managed Houses and Business Partnerships
Key knowledge, skills you'll need:
- Degree educated, and marketing qualifications a plus
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5 years minimum experience in digital marketing with a good understanding of all platforms such as e-CRM, google ppc, paid social and other outlets
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Hospitality experience preferred
Hall & Woodhouse is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re passionate about making an impact and thrive in a collaborative environment, we’d love to hear from you.
