About Us
Hallmark Care Homes is a family-run provider dedicated to delivering high-quality, relationship-centred care across our luxury care homes in England and Wales. We are committed to creating a warm, supportive environment where both residents and staff can thrive.
About The Role
To deliver fully integrated marketing communications to achieve commercial goals or project KPIs.
Key Duties
Campaign Planning & Execution
-
Plan, coordinate, and deliver integrated marketing campaigns across all marketing channels in collaboration with channel specialists; digital, social and PR.
- Research and liaise with media owners to identify best media options to achieve campaign goals.
- Develop campaign timelines, ensuring key milestones and deadlines are achieved.
-
Monitor campaign performance and provide recommendations for continuous improvement.
-
Ensure all campaigns align with brand guidelines and business objectives.
Marketing & Content Creation
-
Developing content ideas and copy for marketing activity and channels such as email, website, affiliate channels, advertorial, events and sales team briefings
-
Supporting success of home events in person
Marketing Coordination
-
Coordinate marketing activities across all stakeholders to ensure all teams are aligned and informed.
-
Ensure all stakeholders have the assets, information, approvals, and support required to deliver campaigns successfully.
-
Work with the designer to ensure all artwork and marketing assets are developed to specification and delivered to media owners as required.
- Liaise with internal teams, agencies and suppliers to ensure projects are executed to plan.
-
Organise regular campaign planning meetings and monitor progress against agreed actions.
Competitor Monitoring & Analysis
- Stay abreast of local competitor market for all homes across the estate.
Document any key updates, undertake mystery shops and identify areas we can reduce the effectiveness of their sales and marketing.
-
Budget & Planning
-
Obtain supplier quotations, manage purchase orders and payment recharges in partnership with the finance team.
-
Track campaign costs and report on budget performance.
About You
Experience
-
1-2 years marketing experience in service and hospitality or care sector.
- Experience in operational, multi-site business required.
- Strong project management and organisational skills
- Excellent verbal and written skills
-
Experience managing multiple projects simultaneously
Skills & Personal Qualities
- Excellent attention to detail.
-
Creative thinker with strong organisational and project management skills.
- A natural coordinator who enjoys bringing people together to achieve shared goals.
-
An excellent communicator with strong relationship-building skills.
-
Self-motivated and able to work independently as well as collaboratively.
-
Adaptable, positive, and solutions-focused.
-
Committed to delivering high-quality work and continuous improvement
