Job Introduction
We are looking for a proactive, highly organised and creatively driven PR Coordinator to join our busy, fast-paced PR & Social team. You will ideally have previous PR experience and be confident managing multiple priorities in an environment where no two days are the same. You will be a strong communicator, with excellent stakeholder management and relationship-building skills.
Supporting the delivery of Selfridges' PR & Influence strategy across Fashion (Menswear, Womenswear and Accessories), you will play a key role in driving earned media, product placement and social opportunities, while supporting major launches, events and brand moments.
-
Provide day-to-day administrative support across the Fashion & Accessories team, ensuring projects are delivered efficiently and to a high standard from planning through to execution, while building strong relationships with both brands and internal stakeholders to support seamless cross-functional collaboration.
-
Support the planning and delivery of press events, seasonal press days, launches, influencer activations and brand experiences.
-
Create bespoke mailers and pitches for editors, driving proactive product placement aligned to editorial calendars, seasonal moments and cultural trends.
-
Manage image requests, product call-ins and proactively identify new editorial opportunities.
-
Build and nurture relationships with key editors, journalists and stylists to secure consistent, high-quality editorial coverage.
-
Monitor and report on Fashion & Accessories press coverage, compiling regular coverage reports and campaign analysis to be shared both internally and externally.
-
Drive a proactive editorial loans, VIP dressing and gifting strategy, curating talent lists, managing product call-ins, packing and in-store hosting for both Selfridges and brand-led activity.
-
Support buyer commentary opportunities and help to develop product-led stories that position Selfridges as an authority across Fashion and Accessories.
-
Generate creative ideas for launches, partnerships and social moments, staying ahead of fashion, cultural and consumer trends.
-
Support the Social team by identifying trends, researching talent and creators, assisting on shoots and contributing ideas that drive engaging content across channels.
-
Support the wider PR team on administrative tasks, maintaining and organising PR assets, managing press and influencer databases (Launchmetrics & Lefty), proactively identifying new contacts and opportunities, and coordinating supplier set-up, invoices and talent contracts with relevant internal teams.
We're looking for candidates who can demonstrate some of the following:
-
Previous experience within a Fashion PR agency or in-house communications team.
-
Experience managing product samples, editorial loans and gifting rollouts.
-
Media relations with an understanding of the fashion and accessories editorial landscape.
-
Experience supporting launches, events, influencer activations and brand partnerships.
-
Confident using press and influencer database platforms to manage contacts and monitor coverage.
-
Strong organisational and project management skills, with the ability to prioritise multiple deadlines.
-
Excellent written and verbal communication skills, with experience writing product edits and reporting.
-
A creative mindset with a passion for fashion, culture and identifying emerging trends.
-
An interest in social media, creator partnerships and content, with experience supporting or creating social-first ideas.
