Job Summary
We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our dynamic marketing team. The successful candidate will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, generate leads, and support overall business growth. This role offers an excellent opportunity for individuals with a passion for marketing, strong organisational skills, and a comprehensive understanding of digital platforms. The position is paid and suitable for both experienced professionals and recent graduates seeking to develop their careers in digital marketing.
Duties
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels including social media, email marketing, SEO optimisation, and paid advertising such as Google Ads.
- Manage content creation and optimisation for websites using WordPress and Adobe Photoshop to ensure engaging visual and written content.
- Analyse campaign performance using Google Analytics and other tools to measure effectiveness and identify areas for improvement.
- Conduct keyword research and optimise website content to improve search engine rankings (SEO).
- Oversee social media management by creating engaging posts, scheduling content, and interacting with followers to build community engagement.
- Coordinate with the sales team on B2B marketing strategies, including lead generation and nurturing campaigns.
- Prepare detailed reports on campaign performance using Microsoft Excel and PowerPoint for internal review and strategic planning.
- Manage email marketing campaigns, ensuring compliance with best practices and GDPR regulations.
- Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives.
- Lead project management efforts for multiple campaigns simultaneously while maintaining high standards of quality and deadlines.
Experience
- Proven experience in digital marketing management, including SEO optimisation, social media management, Google Ads, Google Analytics, and email marketing.
- Strong copywriting skills with the ability to craft compelling content tailored to target audiences.
- Demonstrable expertise in project management with excellent organisational skills and time management abilities.
- Proficiency in Adobe Photoshop, WordPress, Microsoft Office Suite (Word, Excel, PowerPoint), and IT tools relevant to digital marketing activities.
- Experience in B2B marketing environments is highly desirable.
- Leadership qualities with the ability to manage multiple projects efficiently while maintaining clear communication across teams.
- Analytical skills necessary for interpreting data insights to inform strategic decisions.
- Excellent communication skills in English, both written and verbal.
This role is ideal for a proactive individual eager to contribute innovative ideas within a collaborative environment while further developing their expertise in digital marketing strategies across diverse platforms.
Pay: £24,420.00-£28,115.10 per year
Benefits:
- Free parking
- On-site parking
Work Location: In person
