MOI is setting the stage for a new wave of culinary excellence in London’s dynamic food scene. Named with a nod to Soho’s vibrant culture, MOI, literally translated as a ‘bowl’, presents a Neo-Japanese dining experience in a relaxed, stylish space where guests can savour the atmosphere as much as the food for patrons to see and be seen.
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https://moirestaurant.com
https://www.instagram.com/moi.soho/
https://www.linkedin.com/company/moi-restaurant
https://www.restaurantonline.co.uk/Article/2025/05/15/artem-login-founds-mad-restaurants-with-soho-venues-moi-and-alta/
MOI is part of MAD Restaurants Group, where we celebrate the differences within our team, believing they enrich the culture and character of our restaurants. Our goal is to foster an inclusive environment—embracing all ages, genders, identities, races, sexual orientations, and ethnicities—where everyone feels welcome, no matter their background.