At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.
The Marketing Manager is responsible for providing strategic marketing input, guidance, and leadership to advance the regional marketing strategy for BRCC International. Working closely with the VP of Marketing, Director of BRCC Marketing, BRCC International Business Leaders, Sales, Account Management, product partners, and regional stakeholders, this role helps translate business objectives and market insights into integrated marketing plans that build market awareness, strengthen client relationships, generate demand, pipeline and enhance revenue growth.
The Marketing Manager partners with the VP of Marketing and business leaders to shape campaign priorities, audience strategies, positioning, thought leadership, and go-to-market recommendations for BRCC International. The role leads the development and delivery of regional marketing plans, provides direction to the Marketing Specialist, and coordinates with global marketing centers of excellence to ensure marketing activity is aligned to business priorities and delivers measurable results.
Job Responsibilities
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Lead the planning and delivery of integrated marketing campaigns that advance approved BRCC International go-to-market plans, generate demand, and support revenue growth.
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Partner with Sales, Account Management, Product, and senior marketing leaders to translate business priorities into compelling campaigns, audience strategies, and measurable marketing objectives.
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Develop a deep understanding of client personas, buyer journeys, market needs, BRCC products and solutions, and regional nuances to inform targeting, positioning, channel strategy, and campaign design.
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Monitor the competitive landscape, market trends, customer and regulatory communications developments, and customer-experience trends to identify opportunities and maintain differentiated positioning in EMEA.
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Partner with the VP of Marketing and business leaders to shape and lead the development of solution-focused content and thought leadership that builds market awareness, supports pipeline growth, and strengthens client relationships.
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Provide direction and support to the Regional Marketing Specialist, marketing centers of excellence, and agency partners to deliver high-quality, on-brand work.
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Lead cross-functional campaign planning and provide oversight for execution across digital, content, creative, brand, events, and external partners.
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Measure campaign performance, identify optimization opportunities, and share actionable recommendations with stakeholders.
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Manage approved marketing investment, including budget tracking, forecasting, and performance reporting.
Preferred Qualifications
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Bachelor's Degree (preferably with a concentration in marketing or strategy)
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5+ years of financial services or fintech marketing experience with an emphasis on leveraging different marketing tactics, such as SEM/Social, webinars/virtual events, to reach key buyers.
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Excellent communication and presentation skills (verbal and written); able to convey complex information in an understandable and compelling manner.
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Ability to organize, prioritize and work well in a fast-paced, collaborative and matrixed environment.
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Experience in campaign management, including idea generation, execution, tracking, measurement, and refinement.
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Influencer with great interpersonal skills and proven ability to achieve alignment across a range of different views and interests.
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Budget and expense management.
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Proficient in MS Office Suite, especially Word, PowerPoint and Excel; experience with AirTable, Sprinklr, On24, project management tools a plus.
General Profile
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Requires in-depth knowledge and experience
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Uses best practices and knowledge of internal or external business issues to improve products or services
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Solves complex problems; takes a new perspective using existing solutions
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Works independently, receives minimal guidance
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Acts as a resource for colleagues with less experience
Skills/Competencies
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Functional Knowledge - Requires understanding and application of procedures and concepts within own discipline and basic knowledge of other disciplines
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Business Expertise - Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market
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Leadership - Acts as a resource for colleagues with less experience; may lead small projects with manageable risks and resource requirements
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Problem Solving - Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
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Impact - Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies
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Interpersonal Skills - Explains difficult or sensitive information; works to build consensus
#LI-Hybrid
#LI-AC1
We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.
Use of AI in Hiring
As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.
