The mere mention of Crème de La Mer inspires intrigue, adoration and cultlike devotion. It all began when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born. Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world.
The Marketing Manager is responsible for translating brand strategy and launch priorities into retailer-specific activation plans that drive consumer engagement, commercial performance and omnichannel excellence across the retail landscape.
Reporting into the Senior Marketing Manager, this role leads the development and execution of integrated Go-To-Market and trade marketing strategies across key retail partners, ensuring brand campaigns and launches are effectively adapted for local market execution. The role plays a critical part in delivering connected consumer experiences across in-store, online and omnichannel environments.
The Marketing Manager works cross-functionally with Consumer Engagement, Online, CRM, Sales, Education, Visual Merchandising and Retail teams to ensure launch plans, promotional activity and retailer activations are aligned to broader brand and commercial priorities. This role requires a commercially minded and highly collaborative marketer with strong activation planning capability, retailer understanding and operational excellence.
